Marketing API

Реклама в Audience Network

Платформа Audience Network от Facebook позволяет показывать рекламу в приложениях для iOS и Android, а также на мобильных сайтах других издателей. Используя параметры таргетинга Facebook, вы сможете найти свою аудиторию среди пользователей мобильных приложений и посетителей сайтов.

На этой странице приведены правила Audience Network в отношении рекламного креатива и мест размещения. Ознакомьтесь с ними, а затем узнайте, как создавать рекламу:

Вы также можете узнать, как предварительно просмотреть и измерить рекламу.

Рекламный креатив и места размещения

На платформе Audience Network от Facebook изображение рекламы демонстрируется в целевом приложении.

Поддерживаемые варианты рекламного креатива

Поддерживаемые цели

Ставки

Используйте сочетание типа ставки, billing event и optimization goal. См. статью Упрощение оптимизации.

Платформа издателей

Систему audience_network необходимо использовать с другой платформой, такой как facebook. Нельзя показывать рекламу только в Audience Network.

publisher_platform Описание

audience_network

Позволяет показывать рекламу в Audience Network.

Ограничения

Мы не поддерживаем размеры IAB.

Создание рекламы в Audience Network

Чтобы создать, например, рекламу со ссылками, следуйте инструкциям ниже.

Шаг 1

Создайте рекламную кампанию. Установите для параметра objective значение LINK_CLICKS или CONVERSIONS:

curl -X POST \
  -F 'name="My campaign"' \
  -F 'objective="OUTCOME_TRAFFIC"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns
Open In Graph API ExplorerOpen In Postman
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My campaign',
  'objective' : 'OUTCOME_TRAFFIC',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
Open In Graph API ExplorerOpen In Postman
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My campaign',
  'objective' => 'OUTCOME_TRAFFIC',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API ExplorerOpen In Postman
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My campaign',
  'objective': 'OUTCOME_TRAFFIC',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
Open In Graph API ExplorerOpen In Postman
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"My campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_TRAFFIC)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}
Open In Graph API ExplorerOpen In Postman
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'My campaign',
    objective: 'OUTCOME_TRAFFIC',
    status: 'PAUSED',
    special_ad_categories: [],
})
Open In Graph API ExplorerOpen In Postman

Шаг 2

Создайте группу объявлений с местом размещения Audience Network:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My Ad Set',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::LINK_CLICKS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));
$adset->create();
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My Ad Set',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 1000,
    AdSet.Field.billing_event: AdSet.BillingEvent.link_clicks,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.link_clicks,
    AdSet.Field.bid_amount: 2,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My Ad Set")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My Ad Set' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Укажите место размещения для своей группы объявлений и задайте для параметра publisher_platforms в targeting значение audience_network.

Шаг 3

Задайте креатив для рекламы со ссылками:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;

$link_data = new AdCreativeLinkData();
$link_data->setData(array(
  AdCreativeLinkDataFields::MESSAGE => 'try it out',
  AdCreativeLinkDataFields::LINK => '<URL>',
  AdCreativeLinkDataFields::IMAGE_HASH => '<IMAGE_HASH>',
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::LINK_DATA => $link_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Sample Creative',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
));

$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreative'<LINK>'data import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

link_data = AdCreativeLinkData()
link_data[AdCreativeLinkData.Field.message] = 'try it out'
link_data[AdCreativeLinkData.Field.link] = '<LINK>'
link_data[AdCreativeLinkData.Field.image_hash] = '<IMAGE_HASH>'

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.link_data] = link_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'AdCreative for Link Ad'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative.remote_create()

print(creative)
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Sample Creative")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldLinkData(
        new AdCreativeLinkData()
          .setFieldCaption("My caption")
          .setFieldImageHash(<IMAGE_HASH>)
          .setFieldLink(<URL>)
          .setFieldMessage("try it out")
      )
      .setFieldPageId(<PAGE_ID>)
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "link_data": { 
      "image_hash": "<IMAGE_HASH>", 
      "link": "<URL>", 
      "message": "try it out" 
    }, 
    "page_id": "<PAGE_ID>" 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Шаг 4

Создайте объявление:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/ads
Open In Graph API ExplorerOpen In Postman
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
Open In Graph API ExplorerOpen In Postman
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API ExplorerOpen In Postman
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
Open In Graph API ExplorerOpen In Postman
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
Open In Graph API ExplorerOpen In Postman
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})
Open In Graph API ExplorerOpen In Postman

Реклама для мобильных устройств

Рекламное изображение в Audience Network

Чтобы создать рекламу мобильного приложения с изображением и местом размещения в Audience Network, следуйте инструкциям ниже.

Шаг 1

Создайте рекламную кампанию. Установите для параметра objective значение APP_INSTALLS или MOBILE_APP_ENGAGEMENT:

curl -X POST \
  -F 'name="Mobile App Installs Campaign"' \
  -F 'objective="OUTCOME_APP_PROMOTION"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Mobile App Installs Campaign',
  'objective' : 'OUTCOME_APP_PROMOTION',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Mobile App Installs Campaign',
  'objective' => 'OUTCOME_APP_PROMOTION',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Mobile App Installs Campaign',
  'objective': 'OUTCOME_APP_PROMOTION',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"Mobile App Installs Campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_APP_PROMOTION)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'Mobile App Installs Campaign',
    objective: 'OUTCOME_APP_PROMOTION',
    status: 'PAUSED',
    special_ad_categories: [],
})
Open In Graph API Explorer

Шаг 2

Создайте группу объявлений. Укажите место размещения Audience Network и передайте ID приложения в параметре promoted_object:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'Mobile App Installs Ad Set',
  AdSetFields::PROMOTED_OBJECT => array(
    'application_id' => <APP_ID>,
    'object_store_url' => '<APP_STORE_URL>',
  ),
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::APP_INSTALLS,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::USER_OS => array(
      'IOS',
    )
  )),
));
$adset->create();
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'Mobile App Installs Ad Set',
    AdSet.Field.promoted_object: {
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 1000,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.app_installs,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 2,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.user_os: [
            'IOS',
        ],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
curl \
  -F 'name=Mobile App Installs Ad Set' \
  -F 'promoted_object={"application_id":"<APP_ID>","object_store_url":"<APP_STORE_URL>"}' \
  -F 'optimization_goal=APP_INSTALLS' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "user_os": ["IOS"] 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/adsets

Шаг 3

Создайте креатив для рекламы мобильного приложения:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\AdCreativeObjectStorySpec;

$link_data = (new AdCreativeLinkData())->setData(array(
  AdCreativeLinkDataFields::MESSAGE => 'Message',
  AdCreativeLinkDataFields::LINK => '<APP_STORE_URL>',
  AdCreativeLinkDataFields::IMAGE_HASH => '<IMAGE_HASH>',
  AdCreativeLinkDataFields::NAME => 'Link title',
  AdCreativeLinkDataFields::CALL_TO_ACTION => array(
    'type' => 'INSTALL_MOBILE_APP',
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
));

$story = new AdCreativeObjectStorySpec();
$story->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::LINK_DATA => $link_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
  AdCreativeFields::OBJECT_STORY_SPEC => $story,
));
$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativelinkdata import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

link_data = AdCreativeLinkData()
link_data.update({
    AdCreativeLinkData.Field.message: 'Message',
    AdCreativeLinkData.Field.link: '<APP_STORE_URL>',
    AdCreativeLinkData.Field.image_hash: '<IMAGE_HASH>',
    AdCreativeLinkData.Field.call_to_action: {
        'type': 'INSTALL_MOBILE_APP',
        'value': {
            'link': '<APP_STORE_URL>',
            'link_title': 'Link title',
        },
    },
})

story = AdCreativeObjectStorySpec()
story.update({
    AdCreativeObjectStorySpec.Field.page_id: <PAGE_ID>,
    AdCreativeObjectStorySpec.Field.link_data: link_data,
})

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.object_story_spec] = story
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldLinkData(
        new AdCreativeLinkData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_INSTALL_MOBILE_APP)
              .setFieldValue(
                new AdCreativeLinkDataCallToActionValue()
                  .setFieldLink(<APP_STORE_URL>)
                  .setFieldLinkTitle("Link title")
              )
          )
          .setFieldImageHash(<IMAGE_HASH>)
          .setFieldLink(<APP_STORE_URL>)
          .setFieldMessage("Message")
      )
      .setFieldPageId(<PAGE_ID>)
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'object_story_spec={ 
    "link_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}, 
      "image_hash": "<IMAGE_HASH>", 
      "link": "<APP_STORE_URL>", 
      "message": "Message", 
      "name": "Link title" 
    }, 
    "page_id": "<PAGE_ID>" 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Шаг 4

Создайте объявление:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/ads
Open In Graph API ExplorerOpen In Postman
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
Open In Graph API ExplorerOpen In Postman
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API ExplorerOpen In Postman
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
Open In Graph API ExplorerOpen In Postman
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
Open In Graph API ExplorerOpen In Postman
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})
Open In Graph API ExplorerOpen In Postman

См. статью Реклама мобильного приложения.

Видеореклама в Audience Network

Чтобы создать видеорекламу мобильного приложения с местом размещения в Audience Network, выполните шаги 1 и 2 из раздела Рекламное изображение для Audience Network. Затем предоставьте видеокреатив:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\AdCreativeObjectStorySpec;

$video_data = new AdCreativeVideoData();
$video_data->setData(array(
  AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
  AdCreativeVideoDataFields::IMAGE_URL => '<THUMBNAIL_URL>',
  AdCreativeVideoDataFields::CALL_TO_ACTION => array(
    'type' => 'INSTALL_MOBILE_APP',
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
));

$story = new AdCreativeObjectStorySpec();
$story->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
  AdCreativeFields::OBJECT_STORY_SPEC => $story,
));
$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativevideodata import AdCreativeVideoData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

video_data = AdCreativeVideoData()
video_data.update({
    AdCreativeVideoData.Field.video_id: <VIDEO_ID>,
    AdCreativeVideoData.Field.description: 'Creative description',
    AdCreativeVideoData.Field.image_url: '<THUMBNAIL_URL>',
    AdCreativeVideoData.Field.call_to_action: {
        'type': 'INSTALL_MOBILE_APP',
        'value': {
            'link': '<APP_STORE_URL>',
            'link_title': 'Link title',
        },
    },
})

story = AdCreativeObjectStorySpec()
story.update({
    AdCreativeObjectStorySpec.Field.page_id: <PAGE_ID>,
    AdCreativeObjectStorySpec.Field.video_data: video_data,
})

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.object_story_spec] = story
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldVideoData(
        new AdCreativeVideoData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_INSTALL_MOBILE_APP)
              .setFieldValue(
                new AdCreativeLinkDataCallToActionValue()
                  .setFieldLink(<APP_STORE_URL>)
              )
          )
          .setFieldImageUrl(<THUMBNAIL_URL>)
          .setFieldVideoId(<VIDEO_ID>)
      )
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

После этого создайте рекламу. См. шаг 4 из раздела Рекламное изображение для Audience Network.

Видеореклама со ссылками в Audience Network

Чтобы создать видеорекламу со ссылкой и местом размещения в Audience Network, следуйте инструкциям ниже.

Шаг 1

Создайте рекламную кампанию и задайте для параметра objective значение LINK_CLICKS или CONVERSIONS:

curl -X POST \
  -F 'name="My campaign"' \
  -F 'objective="OUTCOME_TRAFFIC"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns
Open In Graph API ExplorerOpen In Postman
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My campaign',
  'objective' : 'OUTCOME_TRAFFIC',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
Open In Graph API ExplorerOpen In Postman
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My campaign',
  'objective' => 'OUTCOME_TRAFFIC',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API ExplorerOpen In Postman
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My campaign',
  'objective': 'OUTCOME_TRAFFIC',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
Open In Graph API ExplorerOpen In Postman
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"My campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_TRAFFIC)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}
Open In Graph API ExplorerOpen In Postman
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'My campaign',
    objective: 'OUTCOME_TRAFFIC',
    status: 'PAUSED',
    special_ad_categories: [],
})
Open In Graph API ExplorerOpen In Postman

Шаг 2

Создайте группу объявлений с местом размещения Audience Network:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My Ad Set',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::LINK_CLICKS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));
$adset->create();
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My Ad Set',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 1000,
    AdSet.Field.billing_event: AdSet.BillingEvent.link_clicks,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.link_clicks,
    AdSet.Field.bid_amount: 2,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My Ad Set")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My Ad Set' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Шаг 3

Загрузите видео со ссылкой. Загрузите неопубликованное видео на свою Страницу со ссылкой в качестве кнопки призыва к действию. Кроме того, видеоролики можно загружать в галерею видео своего рекламного аккаунта:

curl \
-F "title=Book your trip to Alaska" \
-F "picture=http://thumbnailurl.com/pic1" \
-F "source=<VIDEO_FORM_DATA>" \
-F "published=0" \
-F "call_to_action={'type':'BOOK_TRAVEL','value':{'link':'http://example.com'}}" \
-F "access_token=<PAGE_TOKEN>" \
https://graph-video.facebook.com/<API_VERSION>/<PAGE_ID>/videos

Шаг 4

Задайте рекламный креатив. Для этого используйте ID публикации Страницы:

curl -X POST \
  -F 'name="Sample Promoted Post"' \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Sample Promoted Post',
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Sample Promoted Post',
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Sample Promoted Post',
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setName(\"Sample Promoted Post\")
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    name: 'Sample Promoted Post',
    object_story_id: '<pageID>_<postID>',
})
Open In Graph API Explorer

Шаг 5

Создайте объявление:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/ads
Open In Graph API ExplorerOpen In Postman
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
Open In Graph API ExplorerOpen In Postman
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API ExplorerOpen In Postman
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
Open In Graph API ExplorerOpen In Postman
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
Open In Graph API ExplorerOpen In Postman
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})
Open In Graph API ExplorerOpen In Postman

В Audience Network Facebook отображает только первые два элемента child_attachments кольцевой галереи в указанном порядке. При запуске рекламы с кольцевой галереей в Audience Network учитывайте следующее:

  • для параметра objective кампании следует задать значение MOBILE_APP_INSTALLS, MOBILE_APP_ENGAGEMENT, LINK_CLICKS или CONVERSIONS;
  • в targeting/publisher_platforms группы объявлений необходимо добавить audience_network.

Инструкции см. в руководстве по рекламе, статьях об API Preview и рекламе с кольцевой галереей.

Видеореклама

Вы можете задать позицию Audience Network при настройке таргетинга на уровне группы объявлений:

"audience_network_positions": [ "classic", "instream_video"]

См. статью Видеореклама.

Объявления из каталога Advantage+

Для использования платформы Audience Network в качестве места размещения объявлений из каталога Advantage+ должны соблюдаться следующие условия:

  • для кампании должен быть задан параметр objective=PRODUCT_CATALOG_SALES;
  • в targeting/publisher_platforms группы объявлений необходимо добавить audience_network.

См. статью Объявления из каталога Advantage+.

Предварительный просмотр рекламы

Чтобы просмотреть рекламу в Audience Network, следуйте инструкциям ниже.

Шаг 1

Вызовите /previews для своей рекламы.

Шаг 2

Укажите параметр ad_format=:

  • MOBILE_BANNER для рекламы мобильного приложения или веб-баннера;
  • MOBILE_INTERSTITIAL для рекламной вставки мобильного приложения;
  • MOBILE_NATIVE для рекламы мобильного приложения или нативного формата;
  • MOBILE_MEDIUM_RECTANGLE;
  • MOBILE_FULLWIDTH;
  • AUDIENCE_NETWORK_INSTREAM_VIDEO;
  • AUDIENCE_NETWORK_OUTSTREAM_VIDEO;
  • AUDIENCE_NETWORK_INSTREAM_VIDEO_MOBILE;
  • AUDIENCE_NETWORK_REWARDED_VIDEO;
  • AUDIENCE_NETWORK_NATIVE_BANNER;
  • MESSENGER_MOBILE_INBOX_MEDIA.

Шаг 3

Предварительный просмотр для мобильных сайтов открывается так же, как и для мобильных приложений.

https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_BANNER
https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_INTERSTITIAL
https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_NATIVE

API возвращает iFrame со ссылкой на собственную таблицу CSS и генерирует изображение для предварительного просмотра. Срок действия iFrame составляет 24 часа. Подробные сведения см. в справке по предварительному просмотру рекламы.

Измерение

Чтобы узнать результативность рекламы в ленте рекомендуемых видео, отправьте запрос к /insights с параметром breakdowns=['publisher_platform']. Подробнее см. в руководстве по статистике рекламы. Результаты будут выглядеть следующим образом:

{
  ......
  "spend": 9.23,
  "today_spend": 0,
  "total_action_value": 0,
  "total_actions": 1,
  "total_unique_actions": 1,
  "link_clicks": 0,
  "placement": "mobile_feed"
}, 
{
  ......
  "spend": 7.73,
  "today_spend": 0,
  "total_action_value": 0,
  "total_actions": 6,
  "total_unique_actions": 5,
  "link_clicks": 3,
  "placement": "mobile_video_channel"
},
{
  ......
  "spend": 6.23,
  "today_spend": 0,
  "total_action_value": 0,
  "total_actions": 3,
  "total_unique_actions": 2,
  "link_clicks": 1,
  "placement": "desktop_video_channel"
},

mobile_feed относится к Ленте на мобильных устройствах, mobile_video_channel предлагается для лент рекомендуемых видео для мобильных устройств, а desktop_video_channel — для лент рекомендуемых видео для ПК.