高效速成+ 目錄廣告解決方案可讓您使用像素和應用程式事件建立要在用戶中鎖定的廣告受眾,以在各種裝置上自動推廣商品目錄內的所有相關商品。本文列出有關高效速成+ 目錄廣告的常見問題。
A: We recommend breaking larger feeds into smaller ones for faster, parallel upload:
URL?utm_campaign=GoogleDynRMKT&utm_medium=display
. Note: To reuse a data feed file from another inventory platform, such as Google or Amazon, Facebook's requirements may be different. Check that your data feed is a CSV, TSV, or XML (RSS/ATOM) file, and has the required columns in our specifications. Learn more
product_count
in the product catalog after the feed upload has finished. Instructions hereA: When products go out of stock, you need to mark it as "out of stock" in your product catalog. Products marked "out of stock" automatically stop serving. Scheduling and fetching the product catalog frequently helps you maintain your stock information easily. See the availability
field in Supported Fields.
A: Go to Business Manager and make sure the user/account has Product Catalog Admin permissions.
A: A product set is a collection of product items and product groups within a product catalog defined by a name and a filter or rule that's evaluated dynamically. For example, someone can create a product set with "all things where the brand is Nike and the price is greater than USD 50".
A product group describes a collection of variants of a product item. For example, a black iPhone 6 16 GB has the same product group as a white iPhone 6 16 GB, but they have different product items. A product item can have zero (0) or one (1) product group (product groups are optional).
A: Yes, a product can appear in multiple product sets.
Purchase
events done at the product group level or product set level?A: The exclusion for Purchase
events is done at the product group level if it is available; otherwise, at the product level.
答:使用 Meta 像素追蹤商品頁面上的外部事件,並建立商品廣告受眾:
答:高效速成+ 目錄廣告需要 Meta 像素或應用程式事件,才能回報網站或應用程式上的哪些商品已有用戶瀏覽、加到購物車並購買。Meta 像素(或應用程式事件)回報的商品編號必須與商品摘要中對應商品的編號欄完全相同。
content_type
的允許值為何?答:content_type
的有效值為 product
或 product_group
。重要的是,content_type
須符合 content_ids
參數內所含的編號類型。例如,如果 content_type
是 product_group
,則須在 content_ids
中提供商品群組編號。
答:可能造成廣告受眾規模為零的原因有幾個。請按照這篇文章提供的指示和以下守則操作,確認廣告受眾已正確設定:
答:建議您為高效速成+ 目錄廣告行銷活動使用 PRODUCT_CATALOG_SALES
目標。
答:建立廣告組合時,請使用 promoted_object
欄位新增商品組合編號,該欄位表示此廣告組合下的所有廣告將推廣特定商品組合中的產品。