進階高效速成目錄廣告解決方案能允許您使用像素和應用程式事件來建立目標廣告受眾,以在任何裝置自動推廣整個目錄中的相關商品。本文件將列出有關進階高效速成目錄廣告的常見問題。
A: We recommend breaking larger feeds into smaller ones for faster, parallel upload:
URL?utm_campaign=GoogleDynRMKT&utm_medium=display
. Note: To reuse a data feed file from another inventory platform, such as Google or Amazon, Facebook's requirements may be different. Check that your data feed is a CSV, TSV, or XML (RSS/ATOM) file, and has the required columns in our specifications. Learn more
product_count
in the product catalog after the feed upload has finished. Instructions hereA: When products go out of stock, you need to mark it as "out of stock" in your product catalog. Products marked "out of stock" automatically stop serving. Scheduling and fetching the product catalog frequently helps you maintain your stock information easily. See the availability
field in Supported Fields.
A: Go to Business Manager and make sure the user/account has Product Catalog Admin permissions.
A: A product set is a collection of product items and product groups within a product catalog defined by a name and a filter or rule that's evaluated dynamically. For example, someone can create a product set with "all things where the brand is Nike and the price is greater than USD 50".
A product group describes a collection of variants of a product item. For example, a black iPhone 6 16 GB has the same product group as a white iPhone 6 16 GB, but they have different product items. A product item can have zero (0) or one (1) product group (product groups are optional).
A: Yes, a product can appear in multiple product sets.
Purchase
events done at the product group level or product set level?A: The exclusion for Purchase
events is done at the product group level if it is available; otherwise, at the product level.
答:您可使用 Meta 像素來追蹤商品頁面上的外部事件,並建立商品廣告受眾:
答:進階高效速成目錄廣告要求 Meta 像素或應用程式事件報告用戶在您的網站或應用程式中查看了哪些商品、將哪些商品加到購物車,以及購買了哪些商品。Meta 像素(或應用程式事件)所報告的商品編號必須與商品摘要中相應商品的編號欄完全一致。
content_type
可使用哪些值?答:content_type
的有效值為 product
或 product_group
。請注意,content_type
必須與 content_ids
參數內的編號種類相符。例如:如果 content_type
為 product_group
,則必須在 content_ids
提供商品群組編號。
答:有幾個原因會導致廣告受眾人數為零 (0)。請遵循此處的指示及守則,以確保您正確地設定廣告受眾:
答:我們建議為進階高效速成目錄廣告宣傳活動使用 PRODUCT_CATALOG_SALES
目標。
答:建立廣告組合時,使用 promoted_object
欄位新增商品組合編號,以標示此廣告組合內的所有廣告均會推廣指定商品組合內的產商品。