Introducing Instagram Graph API with Instagram login

For years, we’ve heard feedback from developers and businesses alike, that the onboarding process for Instagram API is overly complex. Businesses that operated on Instagram had been required to connect a Facebook page to their Instagram account.

What’s New?

The improved Instagram API onboarding flow will simplify key onboarding steps, remove the Facebook login requirements (and replace this with a simplified Instagram login), and drive clarity on Instagram messaging permissions. This update aims to provide a more seamless onboarding experience for Instagram professional accounts looking to use third-party partner solutions and developers getting started with the Instagram API.

We have launched the Instagram API with Instagram Business Login to General Availability on July 23, 2024. Changes include the following:

• Reduce number of steps in the Instagram business onboarding flow - remove the need for Facebook login and connecting the Instagram account to a Facebook Page when businesses are trying to use a messaging partner

• Optimizing the developer onboarding flow - clarify and provide guidance on what is required from developers when creating and testing the app and what’s required for app review

• Reduce friction in the app review process - Today, developers who want access to the Instagram API need to apply for both Facebook and Instagram permissions. With the new Instagram API, developers just need to apply for Instagram related permissions

While we will continue to support the Instagram API with Facebook Login, we recommend using Instagram API with Instagram Login to take advantage of these latest updates. You can visit our developer documentation to get started.

What do our beta partners think of the Instagram API with Instagram Business Login?

Earlier this year, we started testing the new Instagram API with a small number of partners. We are grateful to have them join us on this journey and the feedback they provided along the way.

"Breaking platform limitations with the new feature "New Instagram without Facebook page" has made it easier for customers to connect systems without constraints. With its improved user-friendliness, the release of IG New Login has garnered a better-than-expected response, significantly increasing user engagement. Customers are now focusing on brand building and have seen a substantial increase in sales from IG. In the future, it wouldn't be surprising if IG becomes another preferred sales channel for stimulating business growth. The new IG, with its revamped interface ensures convenience in every aspect of usage." - Wichitra Uchean, Head of Strategic Partnership, Vrich

“As a developer, I'm excited about the streamlined onboarding process for Instagram Messaging API. The removal of Facebook login requirements and simplified Instagram login process make it easier to integrate Instagram messaging into my apps. This update reduces friction for businesses onboard to Instagram messaging. This will help businesses leverage Instagram's messaging capabilities to improve customer engagement and drive growth." - Phong Mai Hong, CEO, Pancake