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The Threads API is coming soon: get ready for it!

April 8, 2024

The Threads API is coming soon: get ready for it!

By Jesse Chen

Over the past few months, we have been building the Threads API to enable creators, developers and brands to build their own unique integrations, manage their Threads presence at scale, and easily share fresh, new content with their communities.

We started by making it possible for people to authenticate, publish posts, and fetch their own content via the API. We recently added reply management capabilities, so that people can retrieve replies to their posts, set reply controls and hide or unhide specific replies. Insights are one of our top requested features for the API, so we are making it possible for people to fetch key metrics for their posts, including the number of likes or views. We are also working on webhooks, which will allow developers to receive real-time notifications when certain events occur on the platform, such as a reply to a given post.

We are now testing with a small number of partners - Grabyo, Hootsuite, Social News Desk, Sprinklr, Sprout Social and Techmeme. While access to the Beta is limited at this time, we plan to make the API broadly available by the end of June.

We want to make it easy for our developer community to start integrating with our API as soon as it’s available, so starting today, we are making the Threads API documentation publicly available. Note that the documentation will continue to evolve as we improve the API and hear feedback from developers.

If you are interested in building integrations with the Threads API and want to share feedback that will help us shape future capabilities, let us know by filling out this form. We can’t wait to hear from you!


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