Introducing Reels APIs to the Instagram Platform

Beginning tomorrow, June 28, 2022, we will begin introducing Reels to several endpoints on the Instagram Platform. We are always looking to improve our content publishing and consumption experiences, whether people use Instagram natively, or via a third-party. After consistently hearing from our developer community that Reels is a top priority, we are excited to introduce Reels to a number of the endpoints that you may already be familiar with.

We will expand the scope of support of reels to:

• Content Publishing
• Insights
• Comment Moderation
• Hashtag Search
• Business Discovery
• Mentions
• Promote API
• Instagram Basic Display API

This API enhancement will be available for the current version, and all previous versions of the Graph API. Reels will become automatically available for developers who already have access to the applicable APIs. You will not need to put your app through additional App Review, as long as your app has already been approved for the appropriate permission access levels.

Tomorrow, we will update all the relevant developer documentation with the applicable information for each capability listed above.

Timeline:

• June 28: We will begin rolling out to <25% of Instagram user accounts*
• July 6: We expect to complete rollout to 100% of users

*While some users may have access to all Reels APIs as early as June 28, this rollout will occur gradually at the account level through July 6. We will be unable to indicate which users have access between June 28 and July 6.