A New Channel for Entertainment and Game Discovery in Facebook for iPad

In the latest update to Facebook for iPad in the US, we’re testing new ways to help people discover more timely and entertaining content on tablet. This update will surface content on the right-hand side of the iPad that’s relevant to how people use tablets today, which is primarily to read news, watch videos and play games.

More than 70 percent of people who use Facebook for iPad worldwide played a Facebook-connected game in the past 90 days. So we’re also dedicating a section of the iPad app to games people play, and over time, we will include ads where game developers can engage players.

When you rotate your iPad to landscape mode, you'll see a new right-hand column next to News Feed featuring birthdays and events, as well as:

• Trending topics: A feature launched on desktop in January, Trending is a list of topics people are talking about most on Facebook right now, personalized to include topics you’re interested in as well as topics trending across Facebook overall
• Trending Videos: A feature new to iPad, Trending Video includes a personalized selection of the most-shared videos among your demographic on Facebook right now
• My Games: A selection of games you already play, with an easy link to start playing them on your iPad
• Popular Games: iPad games you might want to play, based on games your friends have played and what’s popular on Facebook

For game developers to be eligible to be featured in the Facebook for iPad app, they should do the following:

• Register their iPad app with Facebook (in App Dashboard)
• Integrate Facebook Login, if they don't have a Canvas app
• Upload a video to the App Details page in App Center (details here)

We'll continue to improve the Facebook experience on iPad as we go forward.