Data Processing Options for US Users

Starting June 1, 2023, Limited Data Use for people in Colorado and Connecticut via Meta Business Tools and Meta Audience Network will be effective. Starting June 1, 2023, Limited Data Use for people in California via customer list custom audiences will also be effective. To give businesses time to prepare, Limited Data Use’s expanded features are available to explore as of May 1, 2023, but won’t go into effect until June 1, 2023. Please note that any Limited Data Use flag sent for these updated states and products prior to June 1, 2023, will not be implemented.

Limited Data Use is a data processing option that gives you more control over how your data is used in Meta’s systems and better supports your compliance efforts with various US state privacy regulations. To utilize this feature, you must proactively enable Limited Data Use. When Meta receives data with Limited Data Use enabled from people in the states where Limited Data Use applies, we will process that data in accordance with our role as a service provider or processor, as applicable, and limit the use of that data as specified in our State-Specific Terms.

For Business Tools and Audience Network, Limited Data Use is available only for people in California, Colorado or Connecticut. If a business enables Limited Data Use but does not set the location parameters to US and California, Colorado or Connecticut, we will determine if the event is from one of those states. If Limited Data Use is enabled for an event in California, Colorado or Connecticut, we will process data in accordance with our role as a service provider or processor and limit the use of that data in accordance with our State-Specific Terms.

Businesses may notice an impact to campaign performance and effectiveness, and retargeting and measurement capabilities will be limited when Limited Data Use is enabled.

Implementation

實作方式新增資料處理選項

實作方式	新增資料處理選項
瀏覽器像素	必須先更新像素初始化程式碼來指定 `dataProcessingOptions` 方法，才能呼叫 `fbq('init')`。若要明確不啟用「限制資料使用（LDU）」模式： fbq('dataProcessingOptions', []); fbq('init', '{pixel_id}'); fbq('track', 'PageView'); 若要啟用 LDU 並且讓 Meta 指定地理位置： fbq('dataProcessingOptions', ['LDU'], 0, 0); 若要啟用 LDU 並指定位置，例如：針對加州： fbq('dataProcessingOptions', ['LDU'], 1, 1000);
圖像標籤	將以下程式碼新增至像素圖像標籤： `dpo`：資料處理選項 `dpoco`：資料處理選項國家／地區 `dpost`：資料處理選項州／省如需瞭解可接受的值，請參閱參考資料。若要明確不啟用 LDU 模式，請為「`dpo`」參數傳遞空白值： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=" /> 若要啟用 LDU 並且讓 Meta 指定地理位置： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&vdpo=LDU&dpoco=0&dpost=0" /> 若要啟用 LDU 並手動指定位置，例如：針對加州： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=LDU&dpoco=1&dpost=1000" />

瀏覽器像素

必須先更新像素初始化程式碼來指定 dataProcessingOptions 方法，才能呼叫 fbq('init')。

若要明確不啟用「限制資料使用（LDU）」模式：

fbq('dataProcessingOptions', []);
fbq('init', '{pixel_id}');
fbq('track', 'PageView');

若要啟用 LDU 並且讓 Meta 指定地理位置：

fbq('dataProcessingOptions', ['LDU'], 0, 0);

若要啟用 LDU 並指定位置，例如：針對加州：

fbq('dataProcessingOptions', ['LDU'], 1, 1000);

圖像標籤

將以下程式碼新增至像素圖像標籤：

dpo：資料處理選項
dpoco：資料處理選項國家／地區
dpost：資料處理選項州／省

如需瞭解可接受的值，請參閱參考資料。

若要明確不啟用 LDU 模式，請為「dpo」參數傳遞空白值：

<img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=" />

若要啟用 LDU 並且讓 Meta 指定地理位置：

<img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&vdpo=LDU&dpoco=0&dpost=0" />

若要啟用 LDU 並手動指定位置，例如：針對加州：

<img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=LDU&dpoco=1&dpost=1000" />