Data Processing Options for US Users

Starting June 1, 2023, Limited Data Use for people in Colorado and Connecticut via Meta Business Tools and Meta Audience Network will be effective. Starting June 1, 2023, Limited Data Use for people in California via customer list custom audiences will also be effective. To give businesses time to prepare, Limited Data Use’s expanded features are available to explore as of May 1, 2023, but won’t go into effect until June 1, 2023. Please note that any Limited Data Use flag sent for these updated states and products prior to June 1, 2023, will not be implemented.

Limited Data Use is a data processing option that gives you more control over how your data is used in Meta’s systems and better supports your compliance efforts with various US state privacy regulations. To utilize this feature, you must proactively enable Limited Data Use. When Meta receives data with Limited Data Use enabled from people in the states where Limited Data Use applies, we will process that data in accordance with our role as a service provider or processor, as applicable, and limit the use of that data as specified in our State-Specific Terms.

For Business Tools and Audience Network, Limited Data Use is available only for people in California, Colorado or Connecticut. If a business enables Limited Data Use but does not set the location parameters to US and California, Colorado or Connecticut, we will determine if the event is from one of those states. If Limited Data Use is enabled for an event in California, Colorado or Connecticut, we will process data in accordance with our role as a service provider or processor and limit the use of that data in accordance with our State-Specific Terms.

Businesses may notice an impact to campaign performance and effectiveness, and retargeting and measurement capabilities will be limited when Limited Data Use is enabled.

Implementation

实现添加数据处理选项

实现	添加数据处理选项
浏览器 Pixel 像素代码	先更新 Pixel 像素代码初始化代码以指定 `dataProcessingOptions` 方法，然后再调用 `fbq('init')`。如要明确不启用“限制数据使用”(LDU)，请使用以下代码： fbq('dataProcessingOptions', []); fbq('init', '{pixel_id}'); fbq('track', 'PageView'); 如要启用 LDU 并让 Meta 执行地理定位，请使用以下代码： fbq('dataProcessingOptions', ['LDU'], 0, 0); 如要启用 LDU 并指定位置（例如加利福尼亚州），请使用以下代码： fbq('dataProcessingOptions', ['LDU'], 1, 1000);
图片标签	将以下内容添加至 Pixel 像素代码图片标签： `dpo`：数据处理选项 `dpoco`：数据处理选项国家/地区 `dpost`：数据处理选项州/省/自治区/直辖市请参阅参考资料，了解可接受的值。如要明确不启用 LDU，请将 `dpo` 参数设为空值： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=" /> 如要启用 LDU 并让 Meta 执行地理定位，请使用以下代码： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&vdpo=LDU&dpoco=0&dpost=0" /> 如要启用 LDU 并手动指定位置（例如加利福尼亚州），请使用以下代码： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=LDU&dpoco=1&dpost=1000" />

浏览器 Pixel 像素代码

先更新 Pixel 像素代码初始化代码以指定 dataProcessingOptions 方法，然后再调用 fbq('init')。

如要明确不启用“限制数据使用”(LDU)，请使用以下代码：

fbq('dataProcessingOptions', []);
fbq('init', '{pixel_id}');
fbq('track', 'PageView');

如要启用 LDU 并让 Meta 执行地理定位，请使用以下代码：

fbq('dataProcessingOptions', ['LDU'], 0, 0);

如要启用 LDU 并指定位置（例如加利福尼亚州），请使用以下代码：

fbq('dataProcessingOptions', ['LDU'], 1, 1000);

图片标签

将以下内容添加至 Pixel 像素代码图片标签：

dpo：数据处理选项
dpoco：数据处理选项国家/地区
dpost：数据处理选项州/省/自治区/直辖市

请参阅参考资料，了解可接受的值。

如要明确不启用 LDU，请将 dpo 参数设为空值：

<img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=" />

如要启用 LDU 并让 Meta 执行地理定位，请使用以下代码：

<img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&vdpo=LDU&dpoco=0&dpost=0" />

如要启用 LDU 并手动指定位置（例如加利福尼亚州），请使用以下代码：

<img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=LDU&dpoco=1&dpost=1000" />