Data Processing Options for US Users
Starting June 1, 2023, Limited Data Use for people in Colorado and Connecticut via Meta Business Tools and Meta Audience Network will be effective. Starting June 1, 2023, Limited Data Use for people in California via customer list custom audiences will also be effective. To give businesses time to prepare, Limited Data Use’s expanded features are available to explore as of May 1, 2023, but won’t go into effect until June 1, 2023. Please note that any Limited Data Use flag sent for these updated states and products prior to June 1, 2023, will not be implemented.
Limited Data Use is a data processing option that gives you more control over how your data is used in Meta’s systems and better supports your compliance efforts with various US state privacy regulations. To utilize this feature, you must proactively enable Limited Data Use. When Meta receives data with Limited Data Use enabled from people in the states where Limited Data Use applies, we will process that data in accordance with our role as a service provider or processor, as applicable, and limit the use of that data as specified in our State-Specific Terms.
For Business Tools and Audience Network, Limited Data Use is available only for people in California, Colorado or Connecticut. If a business enables Limited Data Use but does not set the location parameters to US and California, Colorado or Connecticut, we will determine if the event is from one of those states. If Limited Data Use is enabled for an event in California, Colorado or Connecticut, we will process data in accordance with our role as a service provider or processor and limit the use of that data in accordance with our State-Specific Terms.
Businesses may notice an impact to campaign performance and effectiveness, and retargeting and measurement capabilities will be limited when Limited Data Use is enabled.
Implementation
| Implementação | Inclusão das opções de processamento de dados |
|---|---|
Pixel do navegador | Atualize o código de inicialização do Pixel para especificar o método Para não habilitar o Uso Limitado de Dados de modo explícito:
fbq('dataProcessingOptions', []);
fbq('init', '{pixel_id}');
fbq('track', 'PageView');
Para habilitar o Uso Limitado de Dados e fazer com que a Meta realize a geolocalização:
fbq('dataProcessingOptions', ['LDU'], 0, 0);
Para habilitar o Uso Limitado de Dados e especificar a localização, por exemplo, para a Califórnia:
fbq('dataProcessingOptions', ['LDU'], 1, 1000);
|
Tag de imagem | Adicione o seguinte à tag de imagem do pixel:
Consulte Referência para conferir os valores aceitos. Para não habilitar o Uso Limitado de Dados de modo explícito, transmita um valor vazio para o parâmetro <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=" />Para habilitar o Uso Limitado de Dados e fazer com que a Meta realize a geolocalização: <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&vdpo=LDU&dpoco=0&dpost=0" />Para habilitar o Uso Limitado de Dados e especificar manualmente a localização (por exemplo, para a Califórnia): <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=LDU&dpoco=1&dpost=1000" /> |