Instant Form Template

Instant Form templates help you generate and qualify leads by asking people to fill out a form without leaving the conversation.

This guide explains how to send an instant form for a Messenger conversation.

Before You Start

You will need:

• An eligible form ID

  • Create a form
  • Get the ID for an existing form

Form Eligibility Requirements

For a form to be eligible, it must contain the following elements:

• Questions in the form can only be one of the following types:

  CUSTOM EMAIL

  FIRST_NAME FULL_NAME

  LAST_NAME PHONE

  If a form has a questions.type that is set to any other value than those listed, the form will be ineligible.

• During form creation, the block_display_for_non_targeted_viewer parameter must be set to false. This marks the form as Open Sharing.

Visit the Marketing API - Lead Ads Forms documentation for more information.

Step 2. Send

Use the instant form template to send the form to a potential customer.

To send an instant form message, send a POST request to the /page_id/messages endpoint where *page_id is the Page sending the message with the following required parameters:

• a recipient_id set to the person's Page-scoped ID
• message.attachment object with:
  • type set to template
  • payload object with:
    • template_type set to instant_form
    • form_id set to the ID for your form

Example Request

curl -X POST "https://graph.facebook.com/v24.0/YOUR_PAGE_ID/messages" \
     -H "Content-Type: application/json" \
     -d '{  
           "access_token":"YOUR_PAGE_ACCESS_TOKEN", 
           "recipient": { "id": "PAGE_SCOPED_ID" },
           "message": {
             "attachment": {
               "type": "template",
               "payload": {
                 "template_type": "instant_form",
	               "form_id": "YOUR_INSTANT_FORM_ID",
  }'

On success your app receives the following JSON response with the ID for the recipient and the ID for the message.

{
  "recipient_id": "RECIPIENT_ID",
  "message_id": "MESSAGE_ID"
}

Error Codes

The most common error response your app will receive is 2018382 where in the form ID is incorrect or the form is ineligible.

{
  "error": {
    "message": "(#1) The given \"FORM_ID\" field is incorrect, or the form is not inthread eligible.",
    "type": "OAuthException",
    "code": 1,
    "error_subcode": 2018382,
    "fbtrace_id": "..."
  }
}

Webhook Notifications

When a person has submitted an instant form message, the messaging_in_thread_lead_form_submit webhook is triggered and your app will receive a notification with information about the form submission.

Example Notification

{
	"object": "page",
	"entry": [
		{
      "time": UNIX_TIME_STAMP,
			"id":  PAGE_ID,
			"messaging:": [
				{
					"sender": {
						"id":  SENDER_ID
					},
					"recipient": {
						"id":  RECIPIENT_ID
					}
      "timestamp":  UNIX_TIME_STAMP,
					"form": {
						"id":  FORM_ID
					}
				}
			]
		}
	]
}