Example Use Cases

We list the use cases for Marketing Messages to show how to best leverage this great messaging feature.

Retail/Commerce

You can use Marketing Messages to encourage customers to make additional purchases, helping your clients increase their customer lifetime value. When developers’ systems are integrated with the customer’s inventory or management system, then Marketing Messages can be even more personalized.

In Action

Pippa opted-in to receiving messages from her favorite store during checkout the last time she bought a new t-shirt from them. After opting-into Marketing Messages over Messenger, now she gets a daily message from the retailer letting her know about their deal of the day, which helped her add some sweet new earrings, a cute bag, and two more shirts to her closet.

Workflow

1. The retailer adds a Checkbox Plugin to their checkout process that lets customers opt-in to receiving messages from the business
2. At checkout, Pippa checks the box
3. Once the business has started a conversation with Pippa on Messenger, the business can ask Pippa to opt-in to receive daily messages about their deal of the day

Travel

You can use Marketing Messages to convert more people into adventurers by allowing your businesses to follow up with timely, relevant information. Incorporate Marketing Messages into your loyalty program to keep customers engaged while building brand affinity.

In Action

William is visiting an airline’s website to check his loyalty program account to see if he has enough points for a free flight. While in his account, he opts-in to receiving messages from the airline over Messenger. The airline follows-up over Messenger to ask William if he’d like to receive Marketing Messages so that the airline can send him their weekly loyalty program newsletter. The newsletter includes travel inspiration and exclusive offers for its loyalty program members. Thanks to the newsletter, William learned about exotic island that the airline now flies to, inspiring him to book a trip.

Workflow

1. The business adds a Send to Messenger plugin to its website
2. While browsing the site, William clicks the button
3. A message is automatically sent to William in Messenger asking him to opt-in to receive their weekly newsletter

Media/Entertainment

You can use Marketing Messages to inform fans when tickets are available so clients can sell out their events faster.

In Action

Oliver saw on Facebook that his favorite band is releasing their summer tour schedule. The band just posted a link to their events page, which will let Oliver opt-in for special pre-sales access to tickets, news about upcoming shows, and more.

Workflow

1. The event promoter adds a m.me link that redirects users to Messenger
2. Oliver clicks the link to get event updates for the band
3. A message is automatically sent to Oliver in Messenger asking him to opt-in for monthly messages about upcoming shows

Auto

You can use Marketing Messages to help businesses share content and regularly engage motorheads and daily drivers alike.

In Action

Thomas commented on a post that his local dealership just added that offers a special discount on service to the first 100 people to respond to the post. The dealership sends a private message to Thomas inviting him to opt-in to receive his discount and exclusive content.

Workflow

1. The dealership sets up a keyword trigger for Private Replies that automatically triggers the opt-in request
2. Thomas sees the post with the keyword prompt and comments using the keyword
3. The message invites Thomas to opt-in for monthly information about the dealership’s offerings and to get his discount code