messaging_referrals Webhook Event Reference

This callback will occur when the user already has a thread with the bot and user comes to the thread from:

• Following an m.me link with a referral parameter
• Clicking on a Messenger Conversation Ad
• Starting or resuming a conversation from the customer chat plugin.

For tracking referrals in new threads, refer to Postback Event.

To start receiving these events you need to subscribe to messaging_referrals in the webhook settings for your app.

Contents

• Examples
  • m.me Links
  • Ad Referral
  • Customer chat Plugin
• Properties

Examples

m.me Link

{
  "sender": {
    "id": "<PSID>"
  },
  "recipient": {
    "id": "<PAGE_ID>"
  },
  "timestamp": 1458692752478,
  "referral": {
    "ref": <REF_DATA_PASSED_IN_M.ME_PARAM>,
    "source": "SHORTLINK",
    "type": "OPEN_THREAD",
  }
}

Ad Referral

{
  "sender": {
    "id": "<PSID>"
  },
  "recipient": {
    "id": "<PAGE_ID>"
  },
  "timestamp": 1458692752478,
  "referral": {
    "ref": <REF_DATA_IF_SPECIFIED_IN_THE_AD>,
    "ad_id": <ID_OF_THE_AD>,
    "source": "ADS",
    "type": "OPEN_THREAD",
    "ads_context_data": {
      "ad_title": <TITLE_OF_THE_AD>,
      "photo_url": <URL_OF_THE_IMAGE_FROM_AD_THE_USER_IS_INTERESTED_IN>,
      "video_url": <THUMBNAIL_URL_OF_THE_VIDEO_FROM_THE_AD>,
      "post_id": <ID_OF_THE_POST>,
      "product_id": <PRODUCT_ID>
    }
  }
}

Customer Chat Plugin

New Referral Webhook Event (Graph API v7.0+ and all Graph API versions starting Nov 2, 2020)

{
  "sender":{
    "user_ref":"<USER_REF>"
  },
  "recipient":{
    "id":"<PAGE_ID>"
  },
  "timestamp": 1458692752478,
  "referral": {
     "ref": "<REF_DATA_PASSED_IN_CODE>",
     "source": "CUSTOMER_CHAT_PLUGIN",
     "type": "OPEN_THREAD",
     "referer_uri": "<WEBSITE_URL>"
  }
}

Old Referral Webhook Event (Graph API <= v6.0 - Available until Nov 2, 2020)

{
  "sender":{
    "id":"<PSID>"
  },
  "recipient":{
    "id":"<PAGE_ID>"
  },
  "timestamp": 1458692752478,
  "referral": {
     "ref": "<REF_DATA_PASSED_IN_CODE>",
     "source": "CUSTOMER_CHAT_PLUGIN",
     "type": "OPEN_THREAD",
     "referer_uri": "<WEBSITE_URL>"
  }
}

Properties

sender

recipient

referral

ads_context_data