Generic Template Reference

The generic template allows you to send a structured message that includes an image, text and buttons. A generic template with multiple templates described in the elements array will send a horizontally scrollable carousel of items, each composed of an image, text and buttons. For complete implementation details, see Generic Template.

Request URI

https://graph.facebook.com/v21.0/me/messages?access_token={PAGE_ACCESS_TOKEN}

Example Request

curl -X POST -H "Content-Type: application/json" -d '{
  "recipient":{
    "id":"<PSID>"
  },
  "message":{
    "attachment":{
      "type":"template",
      "payload":{
        "template_type":"generic",
        "elements":[
           {
            "title":"Welcome!",
            "image_url":"https://raw.githubusercontent.com/fbsamples/original-coast-clothing/main/public/styles/male-work.jpg",
            "subtitle":"We have the right hat for everyone.",
            "default_action": {
              "type": "web_url",
              "url": "https://www.originalcoastclothing.com/",
              "webview_height_ratio": "tall"
            },
            "buttons":[
              {
                "type":"web_url",
                "url":"https://www.originalcoastclothing.com/",
                "title":"View Website"
              },{
                "type":"postback",
                "title":"Start Chatting",
                "payload":"DEVELOPER_DEFINED_PAYLOAD"
              }              
            ]      
          }
        ]
      }
    }
  }
}' "https://graph.facebook.com/v15.0/me/messages?access_token=<PAGE_ACCESS_TOKEN>"

Example Response

{
  "recipient_id": "1254477777772919",
  "message_id": "AG5Hz2Uq7tuwNEhXfYYKj8mJEM_QPpz5jdCK48PnKAjSdjfipqxqMvK8ma6AC8fplwlqLP_5cgXIbu7I3rBN0P"
}

Properties

`recipient`

Description of the message recipient. All requests must include one of the following properties to identify the recipient.

Property	Type	Description
`recipient.id`	String	Page Scoped User ID (PSID) of the message recipient. The user needs to have interacted with any of the Messenger entry points in order to opt-in into messaging with the Page. Note that Facebook Login integrations return user IDs are app-scoped and will not work with the Messenger platform.
`recipient.user_ref`	String	Used for the checkbox plugin and customer chat plugin.
`recipient.post_id`	String	Used for Private Replies to reference the visitor post to reply to.
`recipient.comment_id`	String	Used for Private Replies to reference the post comment to reply to.

`message`

Description of the message to be sent.

Property	Type	Description
`message.attachment`	Object	An object describing attachments to the message.

`message.attachment`

Property	Type	Description
`type`	String	Value must be `template`
`payload`	Object	`payload` of the template.

`message.attachment.payload`

Property Name	Type	Description
`template_type`	String	Value must be `generic`
`elements`	Array<`element`>	An array containing 1 element object that describe the media in the message. A maximum of 1 element is supported.
`sharable`	Boolean	*Optional.* Set to `true` to enable the native share button in Messenger for the template message. Defaults to `false`.

`message.attachment.payload.elements`

The generic template supports a maximum of 10 elements per message. At least one property must be set in addition to title.

Property Name	Type	Description
`title`	String	The title to display in the template. 80 character limit.
`subtitle`	String	*Optional.* The subtitle to display in the template. 80 character limit.
`image_url`	String	*Optional.* The URL of the image to display in the template.
`default_action`	Object	*Optional.* The default action executed when the template is tapped. Accepts the same properties as URL button, except `title`.
`buttons`	Array<`button`>	*Optional.* An array of buttons to append to the template. A maximum of 3 buttons per element is supported.