If your app is an automated experience or a custom inbox solution that can only process messages sent to your own Instagram Professional account, follow these guidelines when completing App Review. If your app will be used to process messages on behalf of other businesses, follow this guide instead.
If you are unfamiliar with App Review, refer to our App Review for Instagram Messaging Apps document before proceeding.
Create a screen recording showing us how to test your app. You will upload this video in later steps and our reviewers will refer to it when testing your app.
Show the following:
Make sure that the app you are recording is the same app that you are submitting for review, otherwise your submission will be rejected.
Providing verification details is optional. If you do want to provide this information, use the guidance below.
Set the platform to Website (click the Add Platform button if you haven't set a platform yet) and use your business's website URL.
Leave this section blank.
Enter your Instagram profile handle.
Choose an option that best describes what we can build using your app.
Upload the screen recording you recorded earlier.
This feature is optional. Only request this feature if you have a custom inbox solution to process human agent escalations and your agents need up to 7 days to respond to escalations using message tags.
Explain why it can take someone up to 7 days to reply to a direct message instead of 24 hours.
If you are requesting this feature along with the instagram_manages_messages permission in the same App Review submission, upload the screen recording you recorded earlier. Otherwise, capture a new screen recording that shows a human agent responding to a message.