These changes are designed to align our messaging services with upcoming privacy rules in Europe.
We expect these changes to roll out beginning on December 16.
All of the 30 European Economic Area (EEA) countries, which includes the 27 EU member states, Norway, Iceland, Liechtenstein and the UK.
We’re looking into ways to continue to support developers, partners, and businesses who use these features in the Messenger API. We’ll share more updates as information becomes available.
There will be several API features that will no longer be available. You can find this list of features on our developer documentation page
Users will receive in-product notices when interacting with a business via the Messenger API and using features that are not supported.
You can review the recommended mitigations on our developer documentation page
Please check the developer documentation page to see how you can check if a Page or user is affected.
Ads that click to Messenger and Instagram messaging will remain available in eligible ad objectives by selecting a messaging app as the destination at the ad set level. However, the ability to optimize campaigns for Conversations or Leads will no longer be available, and experiences that rely on templates via API will no longer be available. You will have the ability to optimize ads that click to Messenger and Instagram messaging for Link Clicks, which will optimize delivery for clicks of the “Send Message” CTA. If your business objective is to generate leads, lead ads will continue to be available via the leads objective.
As a result of these changes, some targeting capabilities will not be available for advertisers in Europe and campaigns delivering to Europe. Advertisers will no longer be able to create Engagement Custom Audiences based on people who have messaged a Page or Instagram business profile (or lookalike audiences based on these custom audiences). Messaging-related metrics will remain available for completed campaigns, but will not be available for campaigns not completed before November 16.
Campaign performance may change as a result of these updates. For advertisers running campaigns in ads that Click to Messenger or Instagram optimized for Conversations or Leads, switching to other available optimizations may lead to a decline in performance.
Yes, the ability to report issues on Messenger will not change.
We encourage partners that use our services to reach their own decisions on how to best comply with the law.