Ad Targeting dataset

The Ad Targeting dataset contains the ad targeting logic for the the Social Issue, Electoral, and Political (SIEP) ads on the Facebook and Instagram platforms beginning August 3, 2020. The coverage includes countries in which we currently have our ad authorizations and disclaimer tools available. More information on the countries that are included is available in our Business Help Center.

Documentation contents

Get access Information about how submissions for access to the Ad Targeting dataset are reviewed and processed.	Overview Explanations of core concepts and usage requirements.
Get started Instructions for connecting to our VPN server and getting started with the Ad Targeting dataset in Reseacher Platform.	Sample queries Sample queries that demonstrate various ways to query the dataset.
Table schema Columns in the Ad Targeting, Ad Targeting Delta, and Ad Library Data tables, along with related clarifications.	Support Frequently asked questions, information about how to get help, and instructions for correctly citing Meta and the Ad Targeting dataset in your publications. Also includes a changelog that lists dataset and documentation changes by release.