MusiXmatch is the largest and most exhaustive official catalog of sync lyrics for karaoke and singing fans with over 30 millions users and more than 9 million lyrics in 37 languages.
MusiXmatch wanted to convert more karaoke & singing passionates using their app to fans on its Facebook Page. Having a bigger fan base on its Facebook Page allows musiXmatch to enhance its user engagement with those most loyal to the app, and also makes it easy for musiXmatch fans to spread the word to their friends on Facebook.
To increase its presence amongst its users, musiXmatch has integrated many of Facebook's products. In particular, by presenting a dialog with the mobile Like Button right after people log into the app, musiXmatch saw significant increases in its fan base. What musiXmatch also found was that more Likes generated higher engagement, which then ultimately led to increased word-of-mouth growth via Shares.
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