Audience Network Policy: Top 5 Best Practices
Follow our guidelines for designing and delivering ads - and help make sure you avoid the most common Audience Network policy mistakes.
Avoid accidental clicks
Most ad placements are enforced due to implementation errors. These simple do’s and don’ts will help you design your ads to succeed:
- DO show ads during natural pauses - not during loading, or halfway through a game
- DO make it easy to close the ad - don’t require users to click the call to action
- DO clearly distinguish ads from content - use borders and different background colours
- DO use a clear call to action - tap to play, countdown timer, etc.
- DON'T allow ads to move unexpectedly
- DON’T include misleading images that cause confusion between content and ads
- DON’T draw attention to the ad from outside its border
- DON'T have ads too close to app icons
Normally we’ll enforce policy for an ad placement when these mistakes take place - this means only the individual ad placement is affected. But if repeated ad placements breach policy, this may lead to enforcement at app level, so all your Android or iOS placements could be enforced.
For full Policy text, see Policy 2: Give people control
Review ad click quality
If your property receives 70k impressions over a 14-day period, your app automatically enters a 90-day review period on the quality of ad clicks.
To check your ad’s status in MoMa, click Integration > Quality Check
Possible ratings:
| Image | Description |
|---|---|
 | Good ad experience - users engage well with the ads. You don’t need to take any action. |
 | Adequate ad experience - but there is opportunity for you to provide a better ad experience for users. |
 | Poor quality ad experience - there are three levels indicating the extent to which the ad is failing. You need to take action before the end of the review period. |
Click View details in MoMa to see which placements are failing or close to failing for an app, and to link to advice on how to address any issues.
For more details, see the Help Centre
Check the app stores
We automatically scrape app stores. If your apps aren’t available in Google Play or Apple iTunes, we will enforce policy - and the impact on monetisation could be considerable.
You’ll need written consent before you add your app to other app stores.
For full Policy text, see Policy 4.5: App availability
Maintain brand safety
We manually review ads to make sure they don’t breach our brand safety guidelines. This policy may apply to publishers and apps that:
- negatively affect our relationship with our users or advertisers
- promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy
Among the guidelines we recommend you review are:
- Content Monetisation Policies - includes Prohibited formats, Prohibited behaviors, Restricted categories and Prohibited categories
- Partner Monetisation Policies - rules that apply to all content on pages, events and groups on Facebook.
Use the brand safety settings in MoMa to make sure you’re protecting your own brand too.
For full Policy text, see Policy 4: Things you should know
Build a quality product
We don’t allow the dissemination of spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites which contain spyware, malware or similar software.
For full Policy text, see Policy 1.4: Spyware or malware