Discover ideas with the Threads API

We want to make Threads the place where people, especially creators and businesses, share ideas and connect with new and existing audiences, around their interests and experiences.

In June, we launched the Threads API to enable developers to build their own unique integrations, and help creators and brands manage their Threads presence at scale, easily sharing inspiring content with their communities. In October, we introduced a set of improvements to the API and brought Threads to the Postman API platform to help developers get started.

Today, we’re excited to announce a few more updates to the Threads API, which will give people new ways to discover content, join the conversation, and measure success.

Discover ideas that bring people together

With the latest updates, discovering content on Threads gets easier.

• You can now fetch public posts that mention you, allowing you to stay on top of conversations and engage with your audience more effectively.
• Additionally, by fetching top and most recent content using specific search queries, you can tailor your content strategy by identifying discussions relevant to your interests or brand.
• The oEmbed API enables you to seamlessly integrate Threads content into your website or app by fetching oEmbed code for public posts, enhancing your digital presence.

Join the conversation

It is now possible to reply to, repost and quote public posts or replies surfaced through mention or keyword search, directly from your preferred third-party publishing tools, making it easier to participate in conversations.

Get more insights

We added shares – the number of times a post was shared outside of the app – to the list of metrics already available via the API – views, likes, replies, reposts and quotes.

Start building today

Our self-serve developer documentation, our sample app and the Threads API collection on the Postman API Platform are here to help you get started.