Implementing Generative AI API Features for Ads Creative

With Meta’s first generative AI-powered features for ad creatives now available for all eligible¹ advertisers, you can now access these features via the Marketing API. These features aim to unlock faster ad creation and more creative variations, which will ultimately save advertisers time & resources, and improve the performance of ads.

What are these features?

• Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets
• Text Generation: Generates multiple versions of ad texts based on advertiser’s original primary copy, highlighting the selling points of their products/services and giving them multiple text options to better reach their audience.
• Background Generation (for Advantage+ Catalog ads): Creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences.

How does using the GenAI APIs benefit developers?

We are bringing 3 generative AI features to the Marketing API, so that Meta business partners, Agencies and Advertisers can take advantage of our GenAI offerings through your own platforms via Marketing API. These generative AI Creative features aim to help advertisers diversify and optimize creatives through automation thereby driving higher performance.

How can you get started implementing Meta’s generative AI API features via the Marketing API for your ads creative?

• Check our our implementation guide that offers a step by step process on how to implement these APIs
• Watch our webinar that walks you through the implementation of all 3 generative AI features via the Marketing API

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^1.In line with our approach for testing new products, certain industry verticals such as Financial Services and Pharma/Health and ads for Housing, Employment or Financial Services/Credit(HEC), Social Issues, Elections, or Politics (SEIP), along with certain countries, may not have immediate access to all generative AI features.