The Threads API is finally here!

Today at the Cannes Lions International Festival of Creativity, we announced that the Threads API is now available to all developers. We believe it will enable creators, developers and brands to build their own unique integrations, manage their Threads presence at scale, and easily share inspiring content with their communities.

What can the Threads API do for you?

People can now publish posts via the API, fetch their own content, and leverage our reply management capabilities to set reply and quote controls, retrieve replies to their posts, hide, unhide or respond to specific replies. Insights are one of our top requested features for the API, so we are making it possible for people to see key metrics: the number of views, likes, replies, reposts, and quotes at media and account level, and the number of followers as well as follower demographics for your account.

How can you get started with the Threads API?

You can visit our self-serve developer documentation to learn more about integrating today. If you have not built a use case app on Meta’s developer platform, find out how to create and customize an app with the Threads API use case here.

Use the sample app to accelerate the integration

Our open-source Threads API sample app is now available to serve as a practical guide, enabling you to better understand the API and troubleshoot any issues by referencing a working implementation. It simplifies the integration process, accelerates development time, and ensures a smoother implementation experience for developers.

What our Beta partners think of the API

Earlier this year, we started testing the Threads API with a small number of partners: Grabyo, Hootsuite, Social News Desk, Sprinklr, Sprout Social and Techmeme. We are grateful to have them join us on this journey and for all the feedback they shared along the way. Here are a few insights they shared about the Threads API:

“The launch of the API, combined with the growth of the Threads global user base, brings this important update to the Grabyo platform, something which was in high demand from our Media and Entertainment and Sports customers.” - Gareth Capon, CEO, Grabyo

"Threads is a fast-growing network that reflects where social is headed, and the capabilities that this API integration makes possible for our customers is taking Hootsuite’s mission of unlocking social relationships to a new level. I’m excited to watch this integration drive our customers’ social media performance.” - Elina Vilk, Chief Marketing Officer, Hootsuite

“The Threads API Beta Partner experience has been fantastic! The API is well designed and the onboarding process is incredibly easy.” - Aaron King, CTO, Social News Desk

“We look forward to empowering our customers to create and post content, engage customers, drive revenue and analyze performance on Threads alongside all their other social channel campaigns within the comprehensive Sprinklr platform.” - Jim Tomanchek, Vice President of Global Partnerships, Sprinklr

“We were excited to join the Threads API Beta, where we collaborated closely with the Meta product teams on the development and implementation of the Threads API. As a result of our partnership, we enabled Threads for all 30,000+ Sprout Social customers on day one; and we’re thrilled to give our customers the platform to continue to grow their business and build genuine connections on Threads.” - Ryan Barretto, President, Sprout Social