Updates to Meta Certification offerings for Developers

As we continue to evolve our offerings for the Developer community, we’ve made some recent changes to best serve you with our Meta Certification program. On March 1, 2022, the Meta Advanced Marketing Developer and Advertising API Developer certifications are no longer available. These certifications have been replaced with a Mobile Ad Technical Specialist badge and an Advertising API Developer Specialist badge. These new badges will build on top of the Marketing Developer certification, which we’ll continue to offer.

With the Marketing Developer certification, you can now earn a Mobile Ad Technical Specialist badge that focuses on the implementation of software developer kits and app events or an Advertising API Specialist badge that focuses on configuring and troubleshooting Meta’s key APIs for marketing.

Here’s what you need to know about these new badges:

• You can earn a specialty badge at no cost.
• You’ll be required to take a series of courses, pass a coding assessment with a 100% score and pass a 20-question multiple choice assessment with an 80% score.
• Each specialty badge expires in 18 months. After that, you’ll need to complete the requirements again.

Get started with the Marketing Developer Certification. Already have a Marketing Developer Certification? Start upskilling for free today with our Mobile Ad Technical Specialist badge and an Advertising API Developer Specialist badge.

FAQs

Do I have to receive the Marketing Developer certification before earning a Specialist badge?

Yes, the Marketing Developer certification is a pre-requisite to earn either the Mobile Ad Technical Specialist badge and / or the Advertising API Developer Specialist badge.

What is the Marketing Developer certification and what are the requirements?

The Marketing Developer certification is a professional level certification where you’ll learn how to implement marketing solutions using Business Manager, Meta pixel, product catalogs and advanced matching. Requirements include passing a coding assessment and a financial commitment to take and pass a proctored exam hosted by Pearson Vue, all within 3 months. Once you achieve this certification, you are eligible to upskill and achieve our Mobile Ad Technical Specialist badge and Advertising API Specialist badge for free.

What are the requirements to earn a Mobile Ad Technical Specialist badge?

In addition to receiving your Marketing Developer certification, you’ll need to complete a series of courses, pass a coding assessment with a 100% score and pass a 20-question unproctored exam on the Meta Blueprint site with an 80% score.

What are the requirements to earn a Advertising API Developer Specialist badge?

In addition to receiving your Marketing Developer certification, you’ll need to complete a series of courses, pass a coding assessment with a 100% score and pass a 20-question unproctored exam on the Meta Blueprint site with an 80% score.

What’s the difference between the Advanced Marketing Developer certification and the Mobile Ad Technical Specialist badge?

The Advanced Marketing Developer certification focused on the implementation of software developer kits, app events, offline conversions and dynamic ads for travel, auto and real estate. Historically to earn this certification, you would need to pass a coding assessment and make a financial commitment to take and pass a proctored exam hosted by Pearson Vue, all within 3 months.

The Mobile Ad Technical Specialist badge program focuses exclusively on mobile advertising technologies, including the Facebook SDK and app events for iOS and Android. To earn this badge, you need to pass a 20-question assessment hosted on the Meta Blueprint site and a coding assessment, all within 3 months. There is no financial commitment required.

What’s the difference between the Advertising API Developer certification and the Advertising API Specialist badge?

The Advertising API Developer certification focused on how to configure and troubleshoot Marketing API integrations to automate management of audiences and offline conversions and insights. Historically to earn this certification, you would need to pass a coding assessment and make a financial commitment to take and pass a proctored exam hosted by Pearson Vue, all within 3 months.

The Advertising API Specialist badge program focuses exclusively on the Marketing API, Insights API, Conversions API and Gateway API. To earn this badge, you need to pass a 20-question assessment hosted on the Meta Blueprint site and a coding assessment, all within 3 months. There is no financial commitment required.

Will the Mobile Ad Technical Specialist badge and Advertising API Developer Specialist badge expire ?

Yes, each specialty badge expires in 18 months. After that, you’ll need to complete the requirements again.

What does this mean for my current Advanced Marketing Developer badge?

You can maintain your badge until its expiration, but you will not be able to renew it. Check the expiration date of your certification in your CertMetrics account. Additionally, as a current Advanced Marketing Developer, you will receive the Mobile Ad Technical Specialist badge automatically at the launch of the new badge program. You will receive an email with instructions on how to claim your badge on Credly. This new badge will have the same expiration date as your current certification. After your Specialist badge expires, you can renew the badge by completing a series of courses on Blueprint, passing a 20-question multiple choice assessment with a score of 80% and a coding assessment with a score of 100%.

What does this mean for my current Advertising API Developer badge?

You can maintain your badge until its expiration, but you will not be able to renew it. Check the expiration date of your certification in your CertMetrics account. Additionally, as a current Advertising API Developer, you will receive the Advertising API Developer badge automatically at the launch of the new badge program. You will receive an email with instructions on how to claim your badge on Credly. This new badge will have the same expiration date as your current certification. After your Specialist badge expires, you can renew the badge by completing a series of courses on Blueprint, passing a 20-question multiple choice assessment with a score of 80% and a coding assessment with a score of 100%.