Enabling Self Expression with Facebook's Profile Expression Kit

With more than 4.5 billion views and nearly 30 million profile picture updates every day, Facebook profiles have become the best place to curate your own identity and learn about others. Last September, we launched profile videos to give people a new way to bring their profiles to life. We were blown away by the positive response of profile videos and the variety of creative ways people used them to show off their personality. Today, we're further unlocking this creativity and lowering the barrier to expression by releasing the Facebook Profile Expression Kit.

The Facebook Profile Expression Kit lets people share videos they make in third-party apps directly into the Facebook profile video flow. The SDK is available now to a select group of beta partners for the iOS versions of their apps: MSQRD, Boomerang from Instagram, lollicam, BeautyPlus, Cinemagraph Pro from Flixel, and Vine. Consumers can now use these apps to create fun and personality-infused profile videos with just a few taps. Developers enjoy attribution within News Feed every time someone uploads a profile video created by their app.

If you have or are building a video app that can help more than 1.5 billion people better express themselves, you can learn more about the SDK here and apply for consideration as we expand access to additional developers.