Page plugin enhancements

Earlier this year, we launched the Page plugin so that Facebook Page owners could easily connect with people on their website and drive engagement. Now we're introducing two new features for the Facebook Page plugin: messages and events.

Messages

Facebook messages provide public figures, organizations, and businesses a powerful way to communicate with the 1.5 billion people on Facebook. With its integration with the Page plugin, people can now easily message your business without ever leaving your website. This allows you to bring the conversations you have with people on Facebook to other places on the web and on mobile. For example, if you're a local shop owner, people can start a dialogue about a purchase order on your Facebook Page or on your website via the messages tab. Check out our developer documentation for details on how to easily implement this functionality.

Here's an example of a business using the messages integration in the Page plugin:

Events

55 million public events were created on Facebook last year, helping people to connect in the real world. Event organizers and promoters have told us that they'd like a more integrated experience managing their events on and off Facebook. With events in the Page plugin, people can now discover and interact with events from your Page, right on your website. For example, if you're promoting an upcoming concert, you can create an event from your Page and feature it on your website, while managing the details from one place.

Key features include:

• One place to manage event details: Any modifications you make to the event on your Facebook Page will automatically be reflected on your website within the Page plugin.
• Subscribe functionality: People can now subscribe to your events directly from your website, and they'll be notified whenever you create a new event in their area.
• A more social events calendar: People who are connected to your Page can now see �which of their friends are going to the same event, bringing social context to the event calendar on your website.
• A localized experience: For events being organized in multiple cities, the most relevant event will be highlighted for a given person based on where he or she is located.

Here's an example of how we're using Facebook Events in the Page plugin for our F8 Developer Conference:

We look forward to seeing how you leverage these new additions to the Page plugin. You can learn more about the new features on our developer site.