Game Spotlight: War Commander

KIXEYE's War Commander is a massively multi-player strategy game on Facebook.com where players battle each other to expand their empires. War Commander's active player community and fun game mechanics have contributed to its position as one of the top rated apps in the App Center.

Results

• War Commander gamers play more.
• War Commander's more than 400,000 daily active users play 38 minute sessions on average.
• War Commander gamers play more than two sessions a day and spend 1 hour and 30 minutes battling their friends and enemies on average each day.
• Since implementing the developer's own World Map feature, which lets players explore and control territory, in early April, the game has seen a 66% increase in daily active users.
• Increased revenue.
• By running the Payer Promotion payment feature over the last couple of months, the game has seen increased revenue as well as a substantial increase in payer conversion.
• Speed-ups account for 85% of revenue across all of KIXEYE's games, including War Commander.
• People who install the app from the App Center generate higher than average revenue per user.

What War Commander does well

Keeps people spending time in the game by:

Encouraging real-time social interaction. War Commander gets players more deeply involved in the game by letting them talk with other players through in-game chat. Players use the feature to organize battles and to compete, which brings an immediate social element to game play and creates opportunities for sharing.

Maximizes revenue by:

Converting new payers. The Payer Promotion feature enables War Commander to offer a discount on in-game currency to people who haven't paid before. In addition to benefiting from the standard promotion unit that runs alongside their game on Facebook, War Commander has also created a custom interstitial dialog to showcase the offer, which has doubled their number of conversions. The game also increases conversion by offering an extra incentive, such as a free Command Center upgrade. Monetizing speed-ups. Instead of selling vanity items, War Commander monetizes primarily through speed-ups. By paying to speed up repairs or research new weapons or troops, players don't have to wait to launch their next attack. Reaching people through App Center. War Commander has seen higher revenue users come to their game through the App Center. Find out how to create your own app detail page and start benefiting from this new growth channel for your game.