News for Developers

User Data Deletion Requests

Meta’s Developer Platform continues to invest in privacy and security for people, businesses and developers that use our technologies. Under our Platform Terms, we require developers to promptly delete user data upon the request of a user (see Platform Terms Section 3(d)(i)). When users of an app request that data to be deleted, developers will⋯⋯

開發人員工具平台

2024年11月15日

充分發揮 Reels 廣告的威力：提高品牌知名度和互動率

Meta 的 Reels 為開發人員提供巨大的潛力，讓他們能夠將具有吸引力的短影片內容整合到其廣告主的行銷策略中。我們觀察到所有「Meta 技術」平台上每天共有 32.4 億活躍用戶 1，且其中值得注意的是使用 Instagram 的時間中 50% 是花費在 Reels 上 2，這為打造和宣傳品牌提供了獨特的機會。Reels 的影響力顯而易見，61% 的受訪者表示，Reels 廣告促使他們進一步考慮已知的品牌、產品或服務。用戶與 Reels 的互動十分活躍，每天在 Facebook 和 Instagram 上分享 35 億則 Reels 3，為廣告主提供了廣泛的觸及範圍。為什麼要使用 Reels？開發人員可以利用 Reels 的力量，有效地大規模鎖定較年輕的受眾，尤其是在「Meta⋯⋯

商業工具行銷 API

2024年11月7日

Advantage+ Shopping Campaigns: Automated E-commerce Advertising

Advantage+ Shopping Campaigns is a powerful Meta API-based solution designed to automate e-commerce advertising using machine learning. This innovative tool optimizes audience, creative, budget, optimization, and destination to deliver high-performing ads, resulting in improved performance and increased efficiency. By leveraging Advantage+ Shopping⋯⋯

商業工具行銷 API

2024年10月31日

Ads Insights API Unique Metric Updates

As of today, 100+ unique metrics have been fully deprecated from the Ads Insights API, impacting the API’s unique_actions and cost_per_unique_action_type fields, on October 30, 2024. Below, we will include the details that are relevant to the developer community, including a notification about deprecations that may be relevant to your⋯⋯

2024年10月30日

Released for general availability: Meta’s new data access renewal process

As previously announced, we are making significant changes to the way developers certify their access to Meta’s developer platform. This is now being released to general availability and will be rolled out in phases. Data access renewal is the culmination of developer feedback regarding the compliance experience. Our goal is simple: to provide⋯⋯

開發人員政策政策

2024年10月25日

App Defense Alliance Releases New Data Security Standards

Last year, we announced that Meta joined Google and Microsoft as founding members of the App Defense Alliance. As a community that now includes over 30 industry leaders, we've reached a significant milestone in our mission to elevate the security of app ecosystems through industry-wide adoption of best practices and guidelines. Today, we're⋯⋯

開發人員政策政策

2024年10月17日

Updating our Platform Terms and Developer Policies

As part of our continuous focus on improving developers’ experience and understanding of our terms and policies, we are pleased to announce new updates to our Platform Terms and Developer Policies. These changes go into effect on February 3, 2025, and are designed to provide additional clarity about existing requirements and to further help⋯⋯

開發人員政策政策

2024年10月15日

Introducing Graph API v21.0 and Marketing API v21.0

Today, we are releasing Graph API v21.0 and Marketing API v21.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations on relevant application(s) integrations with our platform.For a complete⋯⋯

商業工具平台

2024年10月2日

Introducing new features for the Threads API

We want to make Threads the place where people, especially creators and businesses, connect with new and existing audiences around their interests and experiences. In June, we launched the Threads API to enable developers to build their own unique integrations, and help creators and brands manage their Threads presence at scale, easily sharing⋯⋯

商業工具平台

2024年10月1日