News for Developers

Advantage+ Shopping Campaigns: Automated E-commerce Advertising

Advantage+ Shopping Campaigns is a powerful Meta API-based solution designed to automate e-commerce advertising using machine learning. This innovative tool optimizes audience, creative, budget, optimization, and destination to deliver high-performing ads, resulting in improved performance and increased efficiency. By leveraging Advantage+ Shopping...

Herramientas empresariales API de marketing

31 de octubre de 2024

Ads Insights API Unique Metric Updates

As of today, 100+ unique metrics have been fully deprecated from the Ads Insights API, impacting the API’s unique_actions and cost_per_unique_action_type fields, on October 30, 2024. Below, we will include the details that are relevant to the developer community, including a notification about deprecations that may be relevant to your...

30 de octubre de 2024

Released for general availability: Meta’s new data access renewal process

As previously announced, we are making significant changes to the way developers certify their access to Meta’s developer platform. This is now being released to general availability and will be rolled out in phases. Data access renewal is the culmination of developer feedback regarding the compliance experience. Our goal is simple: to provide...

Política para desarrolladores Política

25 de octubre de 2024

App Defense Alliance Releases New Data Security Standards

Last year, we announced that Meta joined Google and Microsoft as founding members of the App Defense Alliance. As a community that now includes over 30 industry leaders, we've reached a significant milestone in our mission to elevate the security of app ecosystems through industry-wide adoption of best practices and guidelines. Today, we're...

Política para desarrolladores Política

17 de octubre de 2024

Updating our Platform Terms and Developer Policies

As part of our continuous focus on improving developers’ experience and understanding of our terms and policies, we are pleased to announce new updates to our Platform Terms and Developer Policies. These changes go into effect on February 3, 2025, and are designed to provide additional clarity about existing requirements and to further help...

Política para desarrolladores Política

15 de octubre de 2024

Introducing Graph API v21.0 and Marketing API v21.0

Today, we are releasing Graph API v21.0 and Marketing API v21.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations on relevant application(s) integrations with our platform.For a complete...

Herramientas empresariales Plataformas

2 de octubre de 2024

Introducing new features for the Threads API

We want to make Threads the place where people, especially creators and businesses, connect with new and existing audiences around their interests and experiences. In June, we launched the Threads API to enable developers to build their own unique integrations, and help creators and brands manage their Threads presence at scale, easily sharing...

Herramientas empresariales Plataformas

1 de octubre de 2024

Upcoming 2024 Restriction Period for US ads about social issues, elections, or politics

We previously announced that, as we have since 2020, we will block new social issue, electoral, and political ads during the final week of the general election in the US. While new ads will not be able to run during this restriction period, ads that have served at least one impression prior to the restriction period will be allowed to continue...

Herramientas empresariales Anuncios

30 de septiembre de 2024

Implementing Generative AI API Features for Ads Creative

With Meta’s first generative AI-powered features for ad creatives now available for all eligible1 advertisers, you can now access these features via the Marketing API. These features aim to unlock faster ad creation and more creative variations, which will ultimately save advertisers time & resources, and improve the performance of ads.What are...

Herramientas empresariales API de marketing

30 de septiembre de 2024