- Success Stories
- Sharing to Reels
- Zoomerang
SHARING TO REELS
Zoomerang
Increasing subscribers retention rate by 23% after integrating Facebook Sharing to Reels
Zoomerang
Brand
THEIR STORY
Short-form videos, fast
A short-form video creation platform, Zoomerang provides templates to help people and businesses create and share original and trending videos. Since the launch of the app in 2018, Zoomerang has earned more than 30 million downloads.
increase in video shares to all social media platforms
increase in paid subscribers
increase in subscriber retention rate
THEIR GOAL
Attracting and retaining customers
Zoomerang hoped to improve its user retention rate and customer lifetime value by introducing a way for people to share videos to Reels quickly and easily.
THEIR SOLUTION
Introducing Facebook Sharing to Reels
Zoomerang’s in-house team worked with Meta for Developers to implement the Facebook Sharing to Reels API, which helps teams place and add the sharing icon within their ecosystem. After using documentation provided by Meta, Zoomerang integrated the API in three days, and launched the new sharing function.
THEIR SUCCESS
Soaring shares
Since launching Facebook Sharing to Reels in June 2022, Zoomerang has experienced a significant increase in video sharing rates as well as paid user retention, including the following:
- 30% increase in video shares to all social media platforms (data between June and July 2022 compared to data between January and May 2022)
- 15% increase in paid subscribers (data between June and July 2022 compared to data between January and May 2022)
- 23% increase in subscriber retention rate (data between June and July 2022 compared to data between January and May 2022)
“Zoomerang is a creator-centric platform, with an ecosystem of video templates that address the collective challenge of content distribution across all short-form video channels. Adding Facebook Sharing to Reels takes us one big step closer to solving this issue.
PRODUCTS USED
Sharing to Reels
Allow your audience to share their creative content directly to Facebook Reels, where they can reach a wider audience and promote your app and brand at the same time.