VITA
Brand
THEIR STORY
Fun videos on the go
Video editing platform VITA’s tools help people create and edit social media videos. VITA is popular with young people in Brazil, South Korea, India, and Japan because of its wide range of stickers, labels, templates, and music
Since its launch in 2020, the app has incorporated several Meta features into its platform, including Sharing to Stories, Facebook Sharing to Reels, and the Creative App Platform.
more shares to Facebook Reels
sharings from VITA to other platforms
THEIR GOAL
Making social sharing easier
VITA was looking to engage app users by offering them a way to seamlessly share videos to Facebook Reels.
THEIR SOLUTION
From drafts to Reels
VITA’s in-house developer teams worked with Meta to integrate Sharing to Reels. With assistance from Meta for Developers, the team implemented the solution for both Android and iOS in two weeks, enabling VITA users to easily share video content to Facebook Reels without leaving the partner app.
THEIR SUCCESS
Facebook Sharing to Reels
Since launching on April 5, 2022, Sharing to Reels quickly grew popular with its audience, earning the following results:
- 41% more shares to Facebook Reels (compared to shares to Facebook Stories)
- Over 161,000 shares from VITA to other platforms including Sharing to Reels in June 2022
“Thanks to technical support provided, implementing Sharing to Reels was quick and effortless. Since including the feature in our app, we’ve seen greater engagement from users in APAC countries, especially India.
PRODUCTS USED
Sharing to Reels
Allow your audience to share their creative content directly to Facebook Reels, where they can reach a wider audience and promote your app and brand at the same time.