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- REN Bridal Studio
RECURRING NOTIFICATIONS
REN Bridal Studio
Building customer relationships and growing sales through marketing messages in Meta Business Suite
REN Bridal Studio
Brand
SUCCESS STORY
REN Bridal Studio uses marketing messages in Meta Business Suite to promote their referral program and engage customers through customized, scalable messages that drive high opt-in rates and interest, while leading to increased sales.
customers opting in to marketing messages in Meta Business Suite
customers expressing interest in the referral program through marketing messages
increase in revenue and 5 new customers attributable to marketing messages in Meta Business Suite"
THEIR STORY
Making dream weddings a reality
From makeup services to dress rentals and photoshoots, REN Bridal Studio helps every bride-to-be feel her most beautiful and confident. Operating across the three cities of Ho Chi Minh, Dalat, and Can Tho, REN Bridal serves roughly 6,000 couples every year.
THEIR GOAL
Creating lasting commitment to the brand
REN Bridal Studio serves brides-to-be, with most of their customers (fortunately) only making one-time purchases. To support “repeat” business, REN Bridal needed a scalable and effective way to re-engage couples with referral requests to find new customers.
THEIR SOLUTION
Saying “I do” to a referral program
REN Bridal Studio is in the business of making couples’ wedding day magical – from dress rentals to pre-wedding photoshoots and make-up services, the Vietnam-based bridal company gives brides everything they need to walk down the aisle in style.
Though the company was founded only recently in 2016, it has already found success in the competitive bridal services industry and has expanded to work with couples across the cities of Ho Chi Minh, Dalat, and Can Tho. With ambitions for continued growth, the company faces a unique challenge: Attracting new customers and building brand loyalty in an industry that traditionally leans towards one-time, high ticket purchases.
Historically, the lean marketing team reached couples through social media ads while responding to direct messages. The REN Bridal team turned to the Meta Business Suite to manage their Facebook and Instagram accounts from one place, posting images from fairy-tale inspired bridal shoots on Instagram while fielding Messenger requests for more information about their chic, corseted gowns.
As the company worked to attract new customers, they wanted to encourage existing customers to refer other brides-to-be to use their services. The team found that marketing messages in Meta Business Suite offered a fast, cost-effective way to support its referral program.
When a customer’s comments show high interest in one of REN Bridal’s offerings, marketing messages in Meta Business Suite uses machine learning to automatically send an opt-in invitation to receive messages about referral rewards – allowing REN Bridal to grow its subscriber list on Facebook. The team uses templates within marketing messages to create visually appealing messages with personalized content that entices customers to get cash back for helping to make friends’ and families’ weddings special.
“Using marketing messages in Meta Business Suite as the foundation for our referral program drove [an increase of] roughly 390 subscribers, showing that customers are excited to receive special promotions right in their inbox,” says Cuong Nguyen, Founder and CEO, REN Bridal. “The convenience and immediacy of connecting over marketing messages allows us to have more productive conversations, with 148 customers expressing deeper interest in the program.”
The consolidated dashboard in Meta Business Suite gives REN Bridal a bird’s eye view into the specific marketing messages that prompt the highest open and click rates. The team also controls the timing and frequency of marketing messages – sending initial opt-in messages to customers who’ve recently engaged with REN Bridal over Facebook, while ensuring that follow-up messages are welcomed.
“As we learn more about the kinds of marketing messages that really resonate with our customers, we’ve built relationships with five referred couples in a short time period,” says Nguyen. “The ability to thoughtfully re-engage customers through marketing messages in Meta Business Suite is integral to the success of our customer referral program.”
THEIR SUCCESS
High opt-ins and interest
Using marketing messages in Meta Business Suite to promote their referral program, REN Bridal Studio saw high message opt-in rates and increased brand interest while gaining new customer referrals.
- 390 customers opted in to receiving marketing messages in Meta Business Suite
- 148 customers expressing interest in the referral program through marketing messages
- 6.7% increase in revenue attributable to marketing messages in Meta Business Suite
“Using marketing messages in Meta Business Suite as the foundation for our referral program drove [an increase of] roughly 390 subscribers, showing that customers are excited to receive special promotions right in their inbox,” says Cuong Nguyen, Founder and CEO, REN Bridal. “The convenience and immediacy of connecting over marketing messages allows us to have more productive conversations, with 148 customers expressing deeper interest in the program.”
Cuong Nguyen
PRODUCTS USED
Marketing Messages
Send re-engagement messages that drive sales, loyalty, and engagement across the journey.