SHARING TO STORIES
Lomotif
Achieving an 80% increase in daily views per users with Sharing to Stories
THEIR STORY
A video-first community of creators
Lomotif is a global, short-video social platform that enables creators and influencers to remix short videos, manage their channels, and to discover content and connect with one another in a video-first social community that values diversity and supports social movements such as Black Lives Matter.
increase in daily average video view per user
increase in daily average session length
more people sharing their content to Instagram Stories and Facebook Stories
increase in daily average views per user
THEIR GOAL
Attracting more users in APAC
Lomotif was looking to increase the number of people in Asia Pacific using its platform and wanted to raise awareness of its product. In addition, the video site wanted to integrate a solution that allowed its content creators to share videos to Facebook Stories and Instagram Stories quickly and easily.
THEIR SOLUTION
An easier sharing experience with a straightforward implementation
To broaden its reach and provide users a new content sharing experience, Lomotif integrated Sharing to Stories into its platform to enrich its sharing channels and provide users with the ability to share content easily and at their leisure.
The video site had a team across product, design, and engineering work on the Sharing to Stories integration for both Instagram Stories and Facebook Stories using the documentation provided by Facebook.The process was simple, and the team completed the integration, including confirming the scope of features, understanding the design guidelines, and implementing the code, within a matter of hours.
Lomotif then launched the Sharing to Stories feature for both Facebook Stories and Instagram Stories across iOS and Android.
THEIR SUCCESS
Increased distribution of videos
With Sharing to Stories, now offers a quick way for its users to share their content to Instagram Stories and Facebook Stories. Between 2020 to 2021, it earned the following results:
- 2X increase in daily average video view per user
- 8% increase in daily average session length
- 2.3X more people sharing their content to Instagram Stories and Facebook Stories
- More than 80% increase in daily average views per user
“The integration with Sharing to Stories has enabled our creators to distribute their unique Lomotif videos to their family, friends and followers on Facebook and Instagram with ease. This has created more awareness and engagement for our brand, and we have already seen an over 80% increase in daily average video views per user since the feature was integrated. With the mission of empowering creators of all stripes in mind, Sharing to Stories is a great way to support them in gaining exposure and growing holistically across platforms.”