Helping people find love
Hily, an abbreviation for “Hey, I Like You”, is a dating application developed by Hily Corp. Launched in 2017, Hily analyses profiles, determines compatibility and suggests matches to its users. Today, there are over 20 million people with profiles on Hily.
Faster onboarding, faster matches
Hily wanted to find a way to reduce the time between profile creation and match suggestion. As a result, it encouraged people to complete their dating profiles quickly so they could use the application’s core function, Finder, to suggest matches as fast as possible.
A faster login experience
To simplify the profile creation process, Hily provided Facebook Login as its preferred registration option and offered people a verification tick mark on their dating profile if they connected with Facebook Login. By choosing Facebook Login, people were registered and authenticated quickly, and could choose to include information from Facebook such as birthday, gender, photos and a profile link to their Facebook profile automatically.
After registering with Facebook Login, people could then begin using Finder to discover dating matches. Although Hily offered several login options, Facebook Login gave users the fastest way to create a profile as well as a verification tick mark, and was the preferred account creation method for people who created a profile after seeing an ad on Facebook.
Highly valuable dating profiles
Facebook Login helped people register and use Hily faster by providing a seamless solution for integrating vital information to create dating profiles and access matches quickly. Hily saw the following results:
- 80% of Facebook users who registered used Finder [*]
- 10% higher lifetime value for users in the US, UK and Europe who used Facebook Login on iOS when compared to email [*]
- 1.2X higher “like” rates as compared to users who logged in with email [*]
- 1.2X higher “contact” rates as compared to users who logged in with email [*]
- 1.3X higher retention rates on the first day, as compared to users who logged in with email [*]
* August to November 2020
“Facebook Login is a valuable registration method for us, as it allows people to create a profile, become verified and start using Finder to receive matches and go on dates in a matter of seconds. Facebook Login provides people with the fastest access to Finder, and has brought us the highest conversion and retention rates of all login methods.”