Hevy

THEIR SOLUTION

Enabling shareable fitness content

Hevy turned to Facebook for guidance on how best to build sharing features features into its app, and ultimately joined Facebook’s Sharing to Stories program, which allowed the team to explore and fast-track the integration of the Sharing to Stories feature for both Facebook and Instagram. Hevy’s in-house developer team then integrated the feature using best practices from Facebook. It was integrated in just two weeks, and Hevy applied tips for creating engaging and relevant content to help maximise its launch.

The Hevy team tested different types of shareable content including workout stats, photos, and fitness achievements to learn what works best for its users and audience, and then applied the insights. In addition, Hevy included a call to action that encouraged people to share their workout and tag the app on social channels. This helped the fitness app engage with and reshare its users’ Stories on its own social platforms, leading to increased organic exposure for the app.

At the end of 2021, Hevy launched its Year in Review campaign, which showed users their personal exercise highlights, including the number of completed workouts, the total weight lifted, and biggest supporters, among other insights, when they accessed the annual wrap-up via the Hevy app. From there, people could share their highlights to Facebook or Instagram using the Sharing to Stories feature.