Based in Brazil, Games X created and published Guitar Flash, a game that has been popular on Facebook, in 2013. The mobile version has achieved more than 10 million downloads on the Google Play Store.
improvement in Facebook Login conversion
increase in average time spent playing
increase in app installs
Fast entry for all players
Games X knew that 80% of Guitar Flash players use Android and that they experienced friction when logging in to the game, often leading to players creating duplicate accounts. The game publisher wanted to improve the overall experience for the majority of its audience by making it easier for them to remain logged in as well as reduce the amount of duplicate accounts.
Easing friction for Android users
Games X turned to Facebook for a solution and its in-house team soon began working to integrate Express Login for Android as well as Custom Tab for Android into Guitar Flash. These features help people log in to an app or website using their existing Facebook account, even when switching between Android devices, which helps facilitate a frictionless experience. In addition, these features reduce the need for people to create duplicate accounts, which often occurs when people are unable to remember their password or login method.
To implement the Facebook SDK for these solutions, the Games X team redesigned its app. Once the app update was completed and both Express Login for Android and Custom Tab for Android were integrated, the game publisher beta-tested the feature with a small group of users before launching it for all users on 30 October 2020.
Seamless login, more gaming
By taking the measures needed to update the app infrastructure and implement solutions that cut through friction, Games X successfully fostered an easy login experience for Android users. After one month, the game publisher saw the following results:
- 19% improvement in Facebook Login conversion
- 11% increase in average time spent playing
- 8% increase in app installs
“The use of Express Login made our players’ lives much easier, especially for those who changed to a new cell phone. The reduction in support request for recovering player's progress in the game was extremely significant. When players log into the game on their new device with Express Login, everything will still be there.”