LOGIN CONNECT WITH MESSENGER
ChicMe
Gaining 3X more welcome coupon redemptions with Login Connect with Messenger
BRAND
PARTNER
THEIR STORY
Fun fashion discovery
Online womenswear brand ChicMe offers shoppers an online platform for trendy clothing with attractive prices. Founded in 2015, the retailer strives to provide excellent customer service, and often integrates new features, such as Messenger, into its user experience.
of new users opted in to receiving communications via Messenger
increase in welcome coupon redemption rate
increase in online purchase conversion rate from new registered customers
higher repurchase rate from Facebook Login users
THEIR GOAL
Simplifying communication permissions
ChicMe uses Facebook Login to offer shoppers a quick way to create an account as well as Messenger to provide customer support. Though these are both Meta products, the retailer could not use Messenger to message customers who used Facebook Login since the separate processes require separate permissions. The team hoped to send new customers an automated welcome message and promotional offer, and was looking for an effective way to solve the permissions challenge between Facebook Login and Messenger.
THEIR SOLUTION
Connecting Facebook Login and Messenger
The fashion retailer partnered with Meta Business Partner and automated conversation specialist Sanuker to integrate Login Connect with Messenger, a process that enables users to opt in to receiving communications from a business through Messenger from the Facebook Login flow. With this new feature, ChicMe could successfully contact new customers who registered with Facebook Login via Messenger immediately.
After a three-month integration period, the ChicMe team launched Login Connect with Messenger on its website during its Black Friday and Cyber Monday campaign in November 2021. To encourage more people to begin a conversation with the brand during the mega-sale weekend, ChicMe ran a campaign of ads that click to Messenger.
THEIR SUCCESS
Successfully welcoming new customers
Login Connect with Messenger solved ChicMe’s permissions challenge and enabled the brand to connect with new shoppers, re-engage them, and drive more purchases. Results from the November 2021 campaign included:
- 71% of new users opted in to receiving communications via Messenger
- 3X increase in welcome coupon redemption rate (compared to welcome coupons sent via app or website notifications)
- 20% increase in online purchase conversion rate from new registered customers
- 2X higher repurchase rate from Facebook Login users (compared to customer who log in using a different method)
“By working with Meta and Sanuker to integrate Login Connect with Messenger, we were able to solve a major permission challenge. Now that new registered users can choose whether they want to receive communications from us via Messenger during the registration flow with Facebook Login, we’ve seen the vast majority of them agree, which in turn has helped us reach out to shoppers in a way that’s personalized, conversational, and efficient. We’re thrilled with the increase in welcome coupon redemptions and sales we’ve seen so far!”
PRODUCTS USED
Login Connect with Messenger
A new feature enabling people to opt into communicating with your business through the Messenger Platform right from the Facebook Login flow.