App Events Best Practices for Strategy Gaming App

Updated: Jun 30, 2026

Copy for LLM

This guide is intended to be used as a starting point for your app and should be customized. The example app provides a screen by screen breakdown of the different events and parameters that can be collected. At the end of it, there is a table that lists the recommended events and parameters for your app.

Strategy Gaming App Product and Marketing Objectives

Understand the most popular items being purchased in-app as well as hardest levels to complete

Retarget users that never completed the tutorial and have not played a level

Find new users using lookalikes of high value or frequent purchasers

Example Strategy Game App

ActivatedApp Event

Fantasy Quest tower defense start screen with Log in with Facebook button, illustrating the App Launch event

ActivatedApp Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
- (void)applicationDidBecomeActive:(UIApplication *)application {
    [FBSDKAppEvents activateApp];
}

CompletedRegistration Event

Facebook permission dialog in Fantasy Quest for the Complete Registration event, with Registration Method parameter

CompletedRegistration Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logCompletedRegistrationEvent :(NSString*)registrationMethod {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        registrationMethod, FBSDKAppEventParameterNameRegistrationMethod,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameCompletedRegistration
        parameters: params];
}

SpentCredits Event

Tower upgrade purchase screen for the Spent Credit event, marking Content Type and Level parameters

SpentCredits Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logSpentCreditsEvent :(NSString*)contentId
    contentType :(NSString*)contentType
    valToSum :(double)totalValue {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        contentId, FBSDKAppEventParameterNameContentID,
        contentType, FBSDKAppEventParameterNameContentType,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameSpentCredits
        valueToSum: totalValue
        parameters: params];
}

AchievedLevel Event

Victory results screen for the Level Achieved event, marking Outcome, Level Number, Score, and Prizes Earned parameters

AchievedLevel Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logAchievedLevelEvent :(NSString*)level {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        level, FBSDKAppEventParameterNameLevel,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameAchievedLevel
        parameters: params];
}

UnlockedAchievement Event

New Achievement Unlocked banner for the Achievement Unlocked event, marking Achievement Type, Description, and Achievement ID parameters

UnlockedAchievement Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logUnlockedAchievementEvent :(NSString*)description {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        description, FBSDKAppEventParameterNameDescription,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameUnlockedAchievement
        parameters: params];
}

JoinGroup Event

CreateGroup Event

CompletedTutorial Event

CompletedTutorial Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logCompletedTutorialEvent :(NSString*)contentId
    success :(BOOL)success {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        contentId, FBSDKAppEventParameterNameContentID,
        [NSNumber numberWithInt:success ? 1 : 0], FBSDKAppEventParameterNameSuccess,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameCompletedTutorial
        parameters: params];
}

InitiatedCheckout Event

Shop with in-app purchase confirmation dialog for the Initiate Checkout event, marking Content Type, Content ID, Currency, and Value parameters

InitiatedCheckout Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logInitiatedCheckoutEvent :(NSString*)contentId
    contentType :(NSString*)contentType
    numItems :(int)numItems
    paymentInfoAvailable :(BOOL)paymentInfoAvailable
    currency :(NSString*)currency
    valToSum :(double)totalPrice {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        contentId, FBSDKAppEventParameterNameContentID,
        contentType, FBSDKAppEventParameterNameContentType,
        [NSNumber numberWithInt:numItems], FBSDKAppEventParameterNameNumItems,
        [NSNumber numberWithInt:paymentInfoAvailable ? 1 : 0], FBSDKAppEventParameterNamePaymentInfoAvailable,
        currency, FBSDKAppEventParameterNameCurrency,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameInitiatedCheckout
        valueToSum: totalPrice
        parameters: params];
}

Purchased Event

Shop with purchase success confirmation for the Purchase event, marking Content Type, Content ID, Currency, and Value parameters

Purchased Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logPurchasedEvent :(int)numItems
    contentType :(NSString*)contentType
    contentId :(NSString*)contentId
    currency :(NSString*)currency
    valToSum :(double)price {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        [NSNumber numberWithInt:numItems], FBSDKAppEventParameterNameNumItems,
        contentType, FBSDKAppEventParameterNameContentType,
        contentId, FBSDKAppEventParameterNameContentID,
        currency, FBSDKAppEventParameterNameCurrency,
        nil];

    [FBSDKAppEvents logPurchase:price
          currency: currency
        parameters: params];
}

Example Strategy Game App Recommended Events and Parameters

Event Name	Predefined	Suggested Parameters
App Install	Yes
Launched App	Yes
Completed Registration	Yes	`Registration Method`
Spent Credits	Yes	`Content Type`, `Level Number`
Achieved Level	Yes	`Outcome`, `Level Number`, `Score`, `Prizes Earned`
Unlocked Achievement	Yes	`Achievement Type`, `Achievement ID`, `Description`
Completed Tutorial	Yes	`Description`, `Content Type`, `Tutorial Step`
Initiated Checkout	Yes	`Content Type`, `Content ID`, `Currency`, `valueToSum`
Purchased	Yes	`Content Type`, `Content ID`, `Currency`, `valueToSum`
Purchase Cancelled	Yes	`Content Type`, `Content ID`, `Currency`, `valueToSum`
Join Group	No	`Content Type`, `Level Number`
Create Group	No	`Group Name`, `Group Logo`, `Group Description`, `Group Type`, `Group ID`