Create an ad

Updated: Jun 24, 2026

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Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.⁠

To create an ad, combine an existing ad set with an ad creative.

You create the ad by sending a POST request to the /act_<AD_ACCOUNT_ID>/ads endpoint along with parameters such as the adset_id and creative details.

Example API Request:

curl -X POST \
  https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/ads \
  -F 'name=My Ad' \
  -F 'adset_id=AD_SET_ID' \
  -F 'creative={"creative_id": "<CREATIVE_ID>"}' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>'

Required parameters

The ad-creation request requires the following parameters:

Name	Description
`adset_id`	The ID of the ad set under which the ad runs.
`creative`	Contains the creative ID for the ad.
`status`	Set `status` to `ACTIVE` to launch the ad, or to `PAUSED` to keep the ad inactive until you finish setup.

Learn more

Ad Account Ads Reference

Ad Reference