Estimated Daily Results

Updated: May 21, 2026

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This API is rolling out in phases, so you might not have access immediately.

Get the estimated bid, estimated daily and monthly active people and estimated outcomes curve for a specific optimization goal, targeting spec, attribution spec and promoted object where applicable. In the outcomes curve each point represents an estimated reach and estimated number of results (impressions, actions) for a specific spend.

Estimated Daily Results chart plotting Conversions against Budget Per Day as a rising blue outcomes curve

Endpoints for estimated daily results:

/{AD_ACCOUNT}/delivery_estimate - note this delivery_estimate endpoint works on ad account level even though targeting_spec is defined for ad sets

/{AD_SET}/delivery_estimate - You can omit all parameters at the ad set level; they default to the current ad set’s settings.

The bid estimate may vary for the same targeting when you call it from different ad accounts: the bid estimate takes into consideration historical ad account information and forms a custom estimate.

Delivery estimates appear as the Daily Reach and Results Curve in Ads Manager⁠. Ads Manager does not use delivery estimates for any other estimates.