Ads and Commerce

Reference - Catalog

Updated: Apr 22, 2026

Supported Feed Formats

Inventory should be uploaded to Facebook using a catalog. For each catalog, a product feed should be provided in one of the supported formats: CSV, TSV, RSS XML, ATOM XML, or Google Sheets (see Help Center article for further guidance)⁠.
Format Description
CSV
Comma-separated value. Works with most spreadsheet programs. The first row specifies the column header. Subsequent rows supply the corresponding values for each route.
Fields containing whitespace or commas should be enclosed in “double quotes”. A double quote inside a double-quoted field must be escaped with two consecutive double quotes.
Example: "Join our ""Royal"" membership program".
Nested or multi-value fields, such as image, can be represented using JSON-encoded values or by a set of “flattened” plain-text columns labeled using JSON-path syntax.
Example: image[0].url, image[0].tag[0], image[0].tag[1])

Both conventions can be used interchangeably in the same file.
See examples for CSV feed for Advantage+ catalog ads and CSV feed for commerce.
Download (Right-click > Save Link As)⁠
You can reference our CSV (.csv) example files as you’re creating your feed, but we recommend using Commerce Manager as your primary source.
TSV
Tab-separated value. Works with most spreadsheet programs. See guidelines for CSV.
Download (Right-click > Save Link As⁠)
RSS XML
Rich-Site Summary, Extensible Markup Language. A root XML node encloses a set of nodes, each of which represents a route. The file must begin with the declaration tag. The format is typically generated by automated feed provider systems or web servers. A set of item XML nodes represents a product list and must begin with the <?xml declaration tag.
Typically generated by automated feed provider systems or web servers.
Download (Right-click > Save Link As)
If you receive an error, it means that a line in your XML data feed file is too long and exceeds our size limit of 5,242,880 bytes or characters. Please reformat your XML into multiple lines with 1 field per line and upload your file again. For more information, see Troubleshoot Data Feed Errors⁠.
Atom XML
The Atom Syndication Format is an XML language used for web feeds, while the Atom Publishing Protocol (AtomPub or APP) is a simple HTTP-based protocol for creating and updating web resources. The format is typically generated by automated feed provider systems or web servers. A set of item XML nodes represents a product list and must begin with the <?xml declaration tag. Typically generated by automated feed provider systems or web servers. See example XML Feed (Atom) for commerce.
Download (Right-click > Save Link As)⁠

Google Sheets

Commerce Manager also now supports Google Sheets for scheduled feeds:
  1. Create your data feed as a spreadsheet in Google Sheets and get the shareable link.
  2. When you add products in Commerce Manager, select the Google Sheets option. Copy and paste in your shareable link and finish your upload.
  3. Continue managing your inventory in the Google spreadsheet in future and we’ll fetch from it at scheduled times.

Learn More

Example Feeds

Example CSV Feed — Advantage+ Catalog Ads

id,title,description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,pattern,product_type,sale_price,sale_price_effective_date,size,FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,in stock,new,9.99 USD,https://www.facebook.com/facebook_t_shirt,https://www.facebook.com/t_shirt_image_001.jpg,Facebook,https://www.facebook.com/t_shirt_image_002.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts,stripes1,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300

Example CSV Feed — Commerce

id,title,description,rich_text_description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,product_type,sale_price,sale_price_effective_date,size,status,inventory
FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1235,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1236,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1237,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1238,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1239,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200

Example XML Feed (Atom) — Commerce

The prefix “g” is required for attributes in Google Merchant Center namespace : xmlns:g="http://base.google.com/ns/1.0". For other attributes not mentioned here⁠, use it without prefix, such as video, additional_image_link, etc.
<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
    <title>My Deal Shop Products</title>
    <description>Product Feed for Facebook</description>
    <link>https://www.mydealsshop.foo</link>
    <atom:link href="https://www.mydealsshop.foo/pages/test-feed" rel="self" type="application/rss+xml" />

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912345</g:gtin>
            <g:google_product_category>Toys & Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>
            <g:id>SKU-123123-RED</g:id>
            <g:title>WidgetThing</g:title>
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>

            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>

            <color>Red</color>

            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>

            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>

            <g:availability>in stock</g:availability>

            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>

        </item>

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912346</g:gtin>
            <g:google_product_category>Toys & Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>
            <g:id>SKU-123123-GREEN</g:id>
            <g:title>WidgetThing</g:title>
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>

            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>

            <color>Green</color>

            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>

            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>

            <g:availability>in stock</g:availability>

            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>

        </item>

    </channel>
</rss>

Feed Format — Schedule Data Feed Fetches

For scheduling data feed fetches, see suggested formats below.
Feed Format Use Case Sample Feed
CSV
Update price and availability for a subset of items.
Download (Right-Click and Save Link As)⁠
TSV
Reset sale_price and update custom_label_0 for a subset of items
Download (Right-Click and Save Link As)⁠

Supported Catalog Fields

Catalog fields are instrumental to the quality of the experience for customers buying products on your Shop on Facebook or Instagram.
Catalog fields are used to populate the Product Details page for each item. This includes important information, such as the product description, images, size/color variants, price, and availability. Missing or bad data can negatively affect the user experience, impact conversion to purchases, or could be misleading and erode trust.

Supported Fields for Products

The following table defines the fields used to create a catalog, including the requirement level (required vs. optional). For best practice column-naming conventions, use U.S. English for all fields.

Required Fields (for Ads and Commerce)

Each field in your data feed represents information about your products. All field names and certain supported values must be in US English. The following fields are required for each product in your catalog. Note: If any required fields are missing or formatted incorrectly, products may not upload to your catalog.
Attribute and Type Description
id
Type: string
Max character limit: 100
A unique content ID for the item. Use the item’s SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances.
Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel.
Example: 12345
This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.
title
Type: string
Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off.
A specific, relevant title for the item. See product title specifications⁠.
Example: Blue Cotton T-Shirt
This field is supported by supplementary feeds.
description
type: string
Max character limit: 9999
A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don’t enter text in all capital letters or include any links. The description should be different than the title. See product description specifications⁠.
Example: A comfortable royal blue women’s T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days.
This field is supported by supplementary feeds.
availability
Type: string
The current availability of the item. Must be written in U.S. English. Supported values:
  • in stock
  • out of stock
Items that are out of stock display as “sold out” in your shop. They don’t display at all in your ads.
Example: in stock
condition
Type: string
The condition of the item. Supported values: new, refurbished, used.
Example: new
price
type: string
The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards)⁠. Always use a period (.) as the decimal point, not a comma (,). Don’t include currency symbols such as $, € or £.
To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog⁠.
Example: 9.99 USD, 7.99 EUR
link
Type: string
The URL to the specific product page for the item on your business’s website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don’t provide a link to a Facebook domain (such as your business’s Facebook Page) or somewhere else.
Example: http://www.jaspersmarket.com/products/shirt
image_link
Type: string
The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications⁠.
Example: http://www.jaspersmarket.com/products/shirt.jpg

Note: If you change the image later, the new image must use a different URL or the change won’t be recognized.
This field is supported by supplementary feeds.
brand
Type: string
Max characters: 100
The brand name of the item.
Example: Jasper's Market
size
Type: string
Max characters: 200
Note: Size is only required for selling products in Shops, and only for specific product categories including clothing and shoes.
The product’s size written as a word, abbreviation or number, such as “Small,” “XL,” “12” or “One size.” Add a space between words and numbers (such as “US 12” or “15 months” instead of “US12” or “15months”) and don’t include the word “size” (such as “XS” instead of “Size XS”).
Example: Medium

Optional Fields

You can also include many optional fields to share more product information with customers or control how items are displayed.
Attribute and Type Description
sale_price
Type: string
A discounted price for the product. Must be less than the full price. Use the same formatting as the price field. We recommend also adding the sale_price_effective_date field to control when the sale price is shown to customers. Remove the sale price after the sale ends to avoid any confusion.
Example: 7.99 USD
sale_price_effective_date
Type: two ISO-8601 timestamp
The date, time and time zone when your sale starts and ends. If you don’t add this field, any items with a sale_price remain on sale until you remove their sale price. Use this format:
YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00
  • Enter the sale start date as YYYY-MM-DD followed by a “T”.
  • Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00).
  • Enter a “/”. Then, repeat the same format for the date and time when your sale ends.
Example (using PST time zone -08:00):
2020-04-30T09:30-08:00/2020-05-30T23:59-08:00
item_group_id
Type: string
Max character limit: 100
Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they’re part of a group. Learn more about product variants.
Example: Shirt_1
status
Type: string
Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items⁠.
Example: active
This field was previously called visibility. While we still support the old field name, we recommend that you use the new name.
additional_image_link
Type: string
Maximum character limit: 2000
URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (
). Follow the same image specifications as image_link.
Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: "http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"
To display additional images in your ads, see Dynamic Ads, Ad Template
This field is supported by supplementary feeds.
google_product_category
Type: string
Provide the most specific Google product category possible from this list: Excel (.xls)⁠ or Plain text (.txt)⁠. Enter either the category name (not case sensitive) or its ID number.
Example: Apparel & Accessories > Clothing > Shirts & Tops or 212
Learn more about product categories⁠ (Business Help Center article).
Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center⁠.
This field is supported by supplementary feeds.
fb_product_category
Type: string
Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv)⁠ or Plain text (.txt)⁠. Enter either the category name (not case sensitive) or its ID number.
Example: Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts or 430
Learn more about product categories⁠ (Business Help Center article).
Note: The category lists above are in US English. You can download other languages here⁠.
This field is supported by supplementary feeds.
Category-specific fields
When you provide a Google or Facebook product category (google_product_category or fb_product_category), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields.
This field is supported by supplementary feeds.
color
Type: string
Max character limit: 200
The main color of the item. Describe the color in words, not a hex code.
Example: Royal Blue
This field is supported by supplementary feeds.
gender
Type: string
The gender your item is targeted towards. Supported values: female, male, unisex.
Example: unisex
This field is supported by supplementary feeds.
size
Type: string
Max character limit: 200
The product’s size written as a word, abbreviation or number, such as “Small,” “XL,” “12” or “One size”. Add a space between words and numbers (such as “US 12” or “15 months” instead of “US12” or “15months”) and don’t include the word “size” (such as “XS” instead of “Size XS”).
Example: Medium
This field is supported by supplementary feeds.
age_group
Type: string
The age group the item is targeted towards. Accepted values: adult, all ages, teen, kids, toddler, infant, newborn.
Example: adult
This field is supported by supplementary feeds.
material
Type: string
Character limit: 200
The material the item is made from, such as cotton, polyester, denim or leather.
Example: Organic Cotton
This field is supported by supplementary feeds.
pattern
Type: string
Max character limit: 100
The pattern or graphic print on the item.
Example: Flannel, Gingham, Polka dots, stripes
This field is supported by supplementary feeds.
shipping
Type: string
This allows you to use a shipping-related overlay in your ads.
Shipping details for the item, formatted as: Country:Region:Service:Price
  • Enter the country as a 2-letter ISO 3166 country code⁠.
  • Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below.
  • Enter a description of the shipping service such as Ground or Air.
  • Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code⁠. Note: To use the “Free Shipping” overlay for ads, enter the price as 0.0.
  • If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example.
Example: US:NY:Ground:9.99 USD, PH::Air:300 PHP
shipping_weight
Type: string
Shipping weight of the item in lb, oz, g, or kg.
Example: 10 kg
internal_label
Type: string
Add internal labels to help filter items when you create product sets⁠. For example, you could add a “summer” label to all items that are part of a summer promotion and then filter those items into a set. Labels are only visible to you.
Enclose each label in single quotes (‘) and separate multiple labels with commas (,). Don’t include white spaces at the beginning or end of a label. Character limit: Up to 5,000 labels per product and 110 characters per label.

TSV, XLSX, Google Sheets:

Examples:
  • One label: [‘summer’]
  • Multiple labels: [‘summer’,’trending’]

CSV format requires enclosing the list in double quotes.

Examples:
  • One label: “[‘summer’]”
  • Multiple labels: “[‘summer’,’trending’]”

The Atom XML format requires to wrap each label:

<internal_label>summer</internal_label><internal_label>trending</internal_label>
Internal labels are case insensitive and will be stored lowercased. For example, providing the internal label ‘Summer’, with capital ‘s’, will result in storing ‘summer’, with lowercase ‘s’. To reduce confusion, we suggest using only lowercase characters.
When used in product sets, internal labels are made to be matched as a whole, so please refrain from using the “contains” condition on internal labels. Example: Given an item with internal label ‘summer_clothes”:
Set filter internal_label is any of ‘‘summer_clothes’ will match the item.
Set filter internal_label contains ‘clothes’ is NOT guaranteed to match the item.
For the best results, we recommend using ASCII lowercase characters and, if needed the following token separators ‘#’ , ‘_’ , ‘ : ‘.
Note: If you’re currently using custom labels (custom_label_0 to custom_label_4) for filtering product sets, switching to internal labels (internal_label) instead is recommended. Unlike custom labels, you can add or update internal labels as often as needed without sending items through policy review each time, which can impact ad delivery.
This field was previously called product_tags. While we still support the old field name, we recommend that you use the new name.
custom_label_[0-4]
Type: string
Max character limit: 100
Up to 5 custom fields for text you want to add to your ad creative, such as in the headline.
Example: Summer sale
This field is supported by supplementary feeds.
custom_number_[0-4]
Type: int
Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set.
These fields support whole numbers between 0 and 4294967295. They don’t support decimals or commas, such as 5.5 or 10,000.
Example: 2025
rich_text_description
Type: string
Max characters: 9999
The rich text (HTML) description for item. Note: If this field is provided, we use it instead of description; however, the description field is still required because it’s a fallback.
Rich text descriptions are not supported in ads.
Supported tags include:
  • <form>, <fieldset>, <div>, <span>, <section>
  • All Header tags: <header>, <h1> thru <h6>
  • Table tags: <table>, <tbody>, <tfoot>, <thead>, <td>, <th>, <tr>
  • List tags: <ul>, <li>, <ol>, <dl>, <dd>, <dt>
  • Other formatting tags: <b>, <u>, <i>, <em>, <strong>, <title>, <small>, <br>, <p>, <div>, <sub>, <sup>, <pre>, <q>, <s>
Note: Any attributes of the html tags such as <style> will be stripped off from the field.
Example:
<html>
<p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p>
<ul>
<li>100% Cotton</li>
<li>Relaxed Fit</li>
</ul>
</html>
This field is supported by supplementary feeds.
product_type
Type: string
Max character limit: 750
Category the item belongs to, according to your business’s product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce.
Example: Home & Garden > Kitchen & Dining > Appliances > Refrigerators
vendor_id
Type: string
Max character limit: 100
An ID representing the product’s vendor, such as the seller, brand or merchant entity.
Example: Vendor_123
video[0].url
video[1].url
video[2].url
video[3].url ... up to
video[19].url
Type: string
Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube.
The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv
Example:
http://www.jaspersmarket.com/product_video.avi
This field is supported by supplementary feeds.
additional_variant_attribute
Type: string
Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants.
Example: Scent:Fruity, Flavor:Strawberry
This field is supported by supplementary feeds.
unit_price
Type: string
Provide this information for any products customarily sold by a unit of measurement (for example “$10 / pound”). To specify this information, provide the following:
Amount value: this is a float
Currency: any supported currency
Unit type: any of the following measurements:
Centiliters: cl
Centimeters: cm
Count: ct
Cubic Meters: cbm
Feet: ft
Fluid Ounces: fl oz
Gallons: gal
Grams: g
Inches: in
Kilograms: kg
Liters: l
Meters: m
Milligrams: mg
Milliliters: ml
Ounces: oz
Pints: pt
Pounds: lb
Quarts: qt
Square Feet: sqft
Square meters: sqm
Yards: yd
This information is uploaded via feed uploads in the unit_price field in a JSON format as follows:
{value: 10.0, currency: "USD", unit: "lb"}
It can also be uploaded via XML as follows:
<unit_price>
 <value>10</value>
 <currency>USD</currency>
 <unit>lb</unit>
</unit_price>
Example: Download a sample CSV file with an example of adding unit_price to products.
gtin
Type: string
The item’s Global Trade Item Number (GTIN). Providing a GTIN is recommended to help classify the item. The GTIN may appear on the barcode, packaging or book cover. Not all items have a GTIN. Only provide one if you’re sure it’s correct. Don’t include dashes or spaces.
GTIN types:
  • UPC (North America / GTIN-12): 12-digit number.
  • EAN (Europe / GTIN-13): 13-digit number.
  • JAN (Japan / GTIN-13): 8 or 13-digit number.
  • ISBN (for books / ISBN-13): 13-digit number. Convert any 10-digit ISBN-10 numbers to ISBN-13.
  • ITF-14 (for multipacks / GTIN-14): 14-digit number.
Example: 4011200296908
This field is supported by supplementary feeds.
mpn
Type: string
Max characters: 100.
The item’s manufacturer part number (MPN), a unique alphanumeric code assigned by the manufacturer in some industries to identify a specific item or part. It may appear on the packaging, label or etched directly onto the item. Providing a MPN is recommended to help classify the item if there is no GTIN. Not all items have a MPN. Only provide one if you’re sure it’s correct.
Example: JAS12345PER
expiration_date
Type: date
Product expiration. If the product is expired, it won’t be shown on Facebook. This date should follow the ISO‑8601⁠ (YYYY‑MM‑DD) format.
mobile_link
Type: string
Link to mobile-optimized page for item on the merchant’s website.
applink
Type: string
Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler.
If you already have deep link information from App Links, you don’t need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.
Supported applinks: applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name.
For Android, we require applink.android_package and url is optional. For other applinks, a valid url is required.
Learn more about product deep links.
disabled_capabilities
Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops.
Learn more about disabled_capabilities.
quantity_to_sell_on_facebook
Type: integer
This field is only relevant for Shops on Facebook and Instagram.
The quantity of this product that you have to sell. Enter a whole number.
Example: 500
This field was previously called inventory. While we still support the old field name, we recommend that you use the new name.

Additional Required Fields for Selling in India

Attribute and Type Description
origin_country
Type: ISOCountryCode (2 letter country code)
The item’s country of origin. Enter the two-letter ISO country code
Example value: US
This field is supported by supplementary feeds.
importer_name
Type: string
If the country of origin is not India, provide the legal entity name of the item’s importer
Example value: Jasper's Market Inc.
This field is supported by supplementary feeds.
importer_address
Type: JSON structure
If the country of origin is not India, provide the operational address of the importer. This field uses a JSON structure, which contains the following fields:
street1 - string, required. The first line of the street address
street2 - string, optional. The second line of the street address.
city - string, required. The city name.
region - string, optional. The region, state or province. (In the US this is to be used for US State)
postal_code - string, optional (in the US this is to be used for Zip Code)
country - required. Enter the ISO Country code (2-letter country code)
The overall address will be displayed to users in the following format: street1, street2 (if present), city, region (if present) postal_code (if present), country (full name, localized for the user).
This example value:
{ street1: "1 Hacker Way", street2: "Building 18", city: "Menlo Park", region: "CA", postal_code: "94025", country: "US" }
will be rendered as “1 Hacker Way, Building 18, Menlo Park, CA 94025 United States of America”
This field is supported by supplementary feeds.
manufacturer_info
Type: string
Required for Shops only.
Information about the product’s manufacturer, such as the manufacturer name and address.
Example: The Manufacturer Co. - 1 Hacker Way, Menlo Park, CA 94025 USA
This field is supported by supplementary feeds.
wa_compliance_category
Type: string
Required for selling on WhatsApp only.
If the item is a non-physical good sold in India, such as a service, use this field to indicate that the item is exempt from providing the country of origin (origin_country), importer name (importer_name) and importer address (importer_address).
Supported values (case sensitive):
COUNTRY_ORIGIN_EXEMPT: The item is exempt.
DEFAULT: The item is not exempt. This is the default value if you leave the field blank.

Supported Fields — Localized Catalogs

Requirements

  • You must include an id field in your secondary data feed file. To run Advantage+ catalog ads, the ID for each item must match its ID in your original catalog data feed and its content ID from your pixel.
  • You must include an override field. In this field, enter the ISO codes for the languages or countries that you want to provide localized information for. In this field, enter the ISO codes for the languages or countries that you want to provide localized information for. The value in the override column should be either a supported ISO language code⁠ or a supported ISO country code⁠. Learn more about supported language codes and country codes⁠.
  • price, sale_price, unit_price, base_price, status (visibility), and availability must only be provided in a country feed. These fields cannot be provided in a language feed. This helps ensure customers see the correct localized product data.
Learn more about the id and override fields in Create a data feed with localized inventory information, steps 2 and 3⁠.

Products

  • title
  • description
  • availability
  • link
  • brand
  • price
  • sale_price
  • sale_price_effective_date
  • color
  • size
  • material
  • pattern
  • custom_label_[0-4]
  • short_description
  • additional_variant_attribute
  • applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name
To localize any applink fields, you must provide all of them. Learn more about product deep links.
  • image[0].url, image[0].tag[0]
To localize an image, you must use the image[0].url, image[0].tag[0] nested image fields. The image_link field isn’t supported for localization.
For reference, see the main list of fields for products.

Hotels

  • name
  • description
  • base_price
  • sale_price
  • brand
  • url
  • neighborhood
  • longitude
  • latitude
  • image[0].url, image[0].tag[0]internal_label
  • applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name
To localize any applink fields, you must provide all of them. Learn more about product deep links.
For reference, see the main list of fields for hotels.

Flights

  • description
  • url
  • origin_city
  • destination_city
  • price
  • one_way_price
  • image[0].url, image[0].tag[0]
  • custom_label_[0-4]
  • custom_number_[0-4]
  • internal_label
  • applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name
To localize any applink fields, you must provide all of them. Learn more about product deep links.
For reference, see the main list of fields for flights.

Destinations

  • name
  • description
  • url
  • price
  • neighborhood
  • longitude
  • latitude
  • image[0].url, image[0].tag[0]
  • custom_label_[0-4]
  • custom_number_[0-4]
  • internal_label
  • applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name
To localize any applink fields, you must provide all of them. Learn more about product deep links.
For reference, see the main list of fields for destinations.

Home Listings

  • name
  • description
  • price
  • url
  • image[0].url, image[0].tag[0]
For reference, see the main list of fields for home listings.

Vehicles

  • title
  • description
  • price
  • sale_price
  • url
  • image[0].url, image[0].tag[0]
For reference, see the main list of fields for vehicles.

OpenGraph Tags

Each field has a maximum of 500 characters.
Name Description
og:title
Required.
Title of the item. Supports pixel-based catalogs.
og:description
Required.
Description of the item. Supports pixel-based catalogs.
og:url
Required.
Complete URL for the product page. Supports pixel-based catalogs.
og:image
Required for primary link. Optional for additional image links.
Link to the image used on the product page. The primary image link is required. Any additional image links are optional. Supports pixel-based catalogs.
og:locale
Required if using multilanguage catalogs.
Specifies which website version the product is from; for example, en_GB for the UK website. Supports pixel-based catalogs.
og:price:amount
Required.
Current price of the item. For the separator, use ‘.’ rather than ‘,’ to indicate a decimal point. Don’t include symbols, such as “$” in the price. Supports pixel-based catalogs.
Example: 1500.00
og:price:currency
Required.
Currency for the price in ISO format. Supports pixel-based catalogs.
Example: USD
product:brand
Required.
Brand name of the item. Supports pixel-based catalogs.
product:availability
Required.
Current availability of the item: in stock, out of stock, available for order, discontinued. Supports pixel-based catalogs.
product:catalog_id
Optional.
Unique catalog ID for item. Can be a variant for a product. This maps to retailer_id after the product is imported. The id field must match the content ID for your pixel. Supports pixel-based catalogs.
product:category
Optional.
Max character limit: 250. Supports pixel-based catalogs.
For Advantage+ catalog ads, represents predefined values (string or category ID) from Google’s product taxonomy⁠.
For commerce, represents the category of your product according to the Google’s product taxonomy⁠. Learn more about product categories for commerce.
Learn more about Google Product Category for Catalog Items, Ads Help Center⁠.
product:condition
Required.
Current condition of the item: new, refurbished, used. Supports pixel-based catalogs.
product:custom_label_[0-4]
Optional.
Max character limit: 100
Additional information about the item you want to include. Supports pixel-based catalogs.
product:gender
Optional.
Determines gender for sizing: Female, Male, Unisex. Supports pixel-based catalogs.
product:item_group_id
Optional.
For Advantage+ catalog ads - Items that are variants of a product. Provide the same item_group_id for all items that are variants. For example, a red Polo Shirt is a variant of Polo Shirt. Facebook maps this to the retailer_product_group_id once we get your feed. With Advantage+ catalog ads, Facebook picks only one item out of the group based on the signal we receive from the pixel or app event.
For commerce - Provide the same product_group_id for all items that are variants. For example, Red Polo Shirt is a variant of Polo Shirt. Facebook maps this to retailer_product_group_id once we get your feed. Learn more about Product Variants. Supports pixel-based catalogs.
Example: FB1234_shirts
product:gtin
Optional.
Product’s Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are UPC (North America, 12 digits), EAN (Europe, 13 digits), JAN (Japan, 8 or 13 digits), ISBN (books, 13 digits). Supports pixel-based catalogs.
Example: 4011200296908
product:isbn
Optional.
International Standard Book Number. ISBNs consist of 13 digits. Supports pixel-based catalogs.
product:mfr_part_no
Optional.
Unique manufacturer part number for item. For commerce, Daily Deals inventory must also include brand if mpn is provided.Supports pixel-based catalogs.
Example: 100020003
material
Optional.
Material the item is made from. Supported values: cotton, denim, leather. Supports pixel-based catalogs.
Example: cotton
product:locale
Required if using multilanguage catalogs.
Specifies which website version the product is from; for example, en_GB for the UK website. Supports pixel-based catalogs.
product:price:amount
Required.
Current price of the item. For the separator, use ‘.’ rather than ‘,’ to indicate a decimal point. Don’t include symbols, such as “$” in the price. Supports pixel-based catalogs.
Example: 1500.00
product:price:currency
Required.
Currency for the price in ISO format. Supports pixel-based catalogs.
Example: USD
product:retailer_item_id
Required.
Retailer’s ID for the item. Supports pixel-based catalogs.
product:sale_price:amount
Optional.
Discounted price if the item is on sale. Use “.” as the decimal for the sale price. The sale price is required if you plan to use an overlay for discounted prices. Supports pixel-based catalogs.
Note: In general, for pixel-based catalogs, we recommend just capturing any changes in price using the main og:price:amount tag. If you do use the sale price tag, make sure to also use product:sale_price_dates:start and product:sale_price_dates:end tags to indicate when your sale starts and ends. If there is no end date, the sale price may display indefinitely.
Example: 9.99
product:sale_price:currency
Optional.
Currency of the discounted price if the item is on sale in3-digit ISO currency code⁠. Supports pixel-based catalogs.
Example: USD
product:sale_price_dates:start
Optional.
Start date and time for your sale in your timezone, written as YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59, separated by a slash. Write the start and end dates as YYYY-MM-DD. Write the time in a 24-hour format (0:00 to 23:59). Add a “T” after each date and then include the time, where the end time represents the time zone. In the example, 03:00 denotes the time zone. Supports pixel-based catalogs.
Example: 2017-11-01T12:00-03:00/2017-12-01T00:00-03:00
product:sale_price_dates:end
Optional.
End date and time for your sale in your timezone, written as YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59, separated by a slash. Write the start and end dates as YYYY-MM-DD. Write the time in a 24-hour format (0:00 to 23:59). Add a “T” after each date and then include the time, where the end time represents the time zone. In the example, 03:00 denotes the time zone. Supports pixel-based catalogs.
Example: 2017-11-01T12:00-03:00/2017-12-01T00:00-03:00

Schema.org – Required Tags

Each field has a maximum of 500 characters.
Name Description
name
Title of the item.
brand
Brand of the item.
description
Description of the item.
productID
Retailer’s ID for the item.
url
Complete URL for the product page.
image
Link to the image used on the product page.
price
Current price of the item. Don’t include symbols, such as “$” in the price. Include this entry under “offers”. Format the price as a number, followed by the 3-digit ISO currency code (ISO 4217 standards)⁠, with a space between cost and currency. Use a period (“.”) as the decimal point.
We recommend that you include only one (1) currency in your catalog so customers don’t see mixed currencies for products in your ads or commerce channels. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog⁠ instead.
priceCurrency
Currency for the price, in ISO format (for example, USD). Include this entry under “offers”. For the separator, use ‘.’ rather than ‘,’ to indicate a decimal point. Don’t include symbols, such as “$” in the price. Example: 1500.00.
availability
Current availability of the item: in stock, out of stock, available for order, discontinued. Include this entry under “offers”.
condition
Current condition of the item: new, refurbished, or used. Include this entry under “offers”.

JSON-LD for Schema.org — Required Tags

Each field has a maximum of 500 characters.

Extracted from schema.org/Product⁠

Name Description
name
Title of the item.
brand
Brand of the item.
description
Description of the item.
productID
Retailer’s ID for the item.
url
Complete URL for the product page.
offers
Array of objects of type schema.org/Offer.
image
Link to the image used on the product page.

Extracted from schema.org/Offer⁠ (as a part of product offers)

Name Description
price
Current price of the item. Don’t include symbols, such as “$” in the price. Include this entry under “offers”.
priceCurrency
Currency for the price, in ISO format (for example, USD). Include this entry under “offers”.
availability
Current availability of the item: in stock, out of stock, available for order, discontinued. Include this entry under “offers”.
condition
Current condition of the item: new, refurbished, or used. Include this entry under “offers”.

JSON Schema Export

We have provided a JSON schema download of all catalog main fields and category fields here:
Please note that this JSON schema is not an uploadable feed format, but rather provided as an alternative reference for feed fields, examples, and data types other than what already exists in our documentation. The schema is primarily meant for developers who are seeking to programmatically align internal category and field mapping with Meta’s catalog schema. Please defer to the feed formatting elsewhere in this documentation for uploadable feeds.
All fields under the common key will be main fields. Otherwise, the category name will be the parent key. Each field’s format follows this example:
"item_group_id": {
          "description": "Use this field to create variants of the same item. Enter the same group ID for all variants within a group. Learn more about variants: https:\/\/www.facebook.com\/business\/help\/2256580051262113 Character limit: 100.",
          "example": "K456653443",
          "type": "String",
          "required": false,
          "recommended": false
      },
Note that only category-specific fields will have a "recommended": true value (as they are all optional otherwise), in order to best understand prioritization.

Learn More

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API Reference

Marketing API