Cloud API

We are making changes to the WhatsApp Business Platform pricing model. See Pricing Updates on the WhatsApp Business Platform.

Sending Catalog Template Messages

This document explains how to send approved catalog templates in a template message. See Sell Products & Services to learn more about product catalogs and ways to showcase your products.

Requirements

You must have inventory uploaded to Meta in an ecommerce catalog connected to your WhatsApp Business Account.

Limitations

Catalog template messages cannot be sent with the On-Premises API.

Request Syntax

Use the WhatsApp Business Phone Number > Messages endpoint to send a catalog template message using a catalog template with an APPROVED status.

POST /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/messages

Post Body

{
  "messaging_product": "whatsapp",
  "recipient_type": "individual",
  "to": "<TO>",
  "type": "template",
  "template": {
    "name": "<NAME>",
    "language": {
      "code": "<CODE>"
    },
    "components": [

      /* Body component required if template uses variables, otherwise omit */
      {
        "type": "body",
        "parameters": [
          {
            "type": "<TYPE>",
            "text": "<TEXT>"
          }
        ]
      },
      {
        "type": "button",
        "sub_type": "CATALOG",
        "index": 0,
        "parameters": [
          {
            "type": "action",
            "action": {
              "thumbnail_product_retailer_id": "<THUMBNAIL_PRODUCT_RETAILER_ID>"
            }
          }
        ]
      }
    ]
  }
}

Properties

PlaceholderDescriptionSample Value

<CODE>

String

Required.


Template language and locale code.

en_US

<NAME>

String

Required.


Template name.

intro_catalog_offer

<THUMBNAIL_PRODUCT_RETAILER_ID>

String

Optional.


Item SKU number. Labeled as Content ID in the Commerce Manager.


The thumbnail of this item will be used as the message's header image.


If the parameters object is omitted, the product image of the first item in your catalog will be used.

2lc20305pt

<TEXT>

String

Required if template uses variables.


Template variable.

100

<TO>

String

Required.


Customer phone number.

+16505551234

<TYPE>

String

Required if template uses variables.


Template variable type.

text

Example Request

curl 'https://graph.facebook.com/v17.0/106540352242922/messages' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
-d '
{
  "messaging_product": "whatsapp",
  "recipient_type": "individual",
  "to": "+16505551234",
  "type": "template",
  "template": {
    "name": "intro_catalog_offer",
    "language": {
      "code": "en_US"
    },
    "components": [
      {
        "type": "body",
        "parameters": [
          {
            "type": "text",
            "text": "100"
          },
          {
            "type": "text",
            "text": "400"
          },
          {
            "type": "text",
            "text": "3"
          }
        ]
      },
      {
        "type": "button",
        "sub_type": "CATALOG",
        "index": 0,
        "parameters": [
          {
            "type": "action",
            "action": {
              "thumbnail_product_retailer_id": "2lc20305pt"
            }
          }
        ]
      }
    ]
  }
}'

Example Response

{
  "messaging_product": "whatsapp",
  "contacts": [
    {
      "input": "+16505551234",
      "wa_id": "16505551234"
    }
  ],
  "messages": [
    {
      "id": "wamid.HBgLMTY1MDM4Nzk0MzkVAgARGBI5RkEwM0EyODFEQzQ2NDYzQTMA"
    }
  ]
}