Insights mit der Facebook Video API von Meta abrufen

Dieser Leitfaden zeigt dir, wie du Insights zu einem Video abrufst, das auf einer Facebook-Seite veröffentlicht wurde.

Erfahre mehr über Reels-Insights

Bevor du beginnst

Voraussetzungen:

Einschränkungen

  • Insights zu Videos, die in Facebook-Gruppen oder auf Nutzer*innen-Seiten veröffentlicht wurden, sind nicht verfügbar.
  • Ein an mehreren Stellen gepostetes Video verfügt über eine eigene individuelle <VIDEO_ID> für jede Seite, auf der es gepostet wurde.

Gesamt-Insights abrufen

Sende eine GET-Anfrage an den /<VIDEO_ID>/video_insights-Endpunkt, um Gesamt-Insights von allen Videobeiträgen um Zusammenhang mit diesem Video abzurufen.

GET <API_VERSION>/<VIDEO_ID>/video_insights?access_token=<PAGE_ACCESS_TOKEN>"

Beispielanfrage

curl -X GET \
 "https://graph.facebook.com/v20.0/323790578640877/video_insights?access_token=EAABkW..."

Beispielantwort

{
  "data": [
    {
      "name": "total_video_views",
      "period": "lifetime",
      "values": [
        {
          "value": 89
        }
      ],
      "title": "Lifetime Total Video Views",
      "description": "Lifetime: Total number of times your video was viewed for 3 seconds or viewed to the end, whichever came first. (Total Count)",
      "id": "323790578640877/video_insights/total_video_views/lifetime"
    },
    {
      "name": "total_video_views_unique",
      "period": "lifetime",
      "values": [
        {
          "value": 56
        }
      ],
      "title": "Lifetime Unique Video Views",
      "description": "Lifetime: Number of unique people who viewed your video for 3 seconds or viewed to the end, whichever came first. (Unique Users)",
      "id": "323790578640877/video_insights/total_video_views_unique/lifetime"
    },
    {
      "name": "total_video_views_autoplayed",
      "period": "lifetime",
      "values": [
        {
          "value": 23
        }
      ],
      "title": "Lifetime Auto-Played Video Views",
      "description": "Lifetime: Number of times your video started automatically playing and people viewed it for 3 seconds or viewed it to the end, whichever came first. (Total Count)",
      "id": "323790578640877/video_insights/total_video_views_autoplayed/lifetime"
    },
    {
      "name": "total_video_views_clicked_to_play",
      "period": "lifetime",
      "values": [
        {
          "value": 12
        }
      ],
    }
    ...
  ]
}   

Bestimmte Insights-Kennzahlen abrufen

Sende eine GET-Anfrage an den VideoVideo Insights-Endpunkt mit dem metric-Parameter und bestimmten Kennzahlen, die du abrufen möchtest.

GET /&lt;API_VERSION>/&lt;VIDEO_ID>/video_insights
  ?metric=total_video_views,total_video_views_unique
  &access_token=&lt;PAGE_ACCESS_TOKEN>"

Beispielanfrage

curl -X GET \
  "https://graph.facebook.com/v20.0/323790578640877/video_insights?metric=total_video_views,total_video_views_unique&access_token=EAABkW..."

Beispielantwort

{
  "data": [
    {
      "name": "total_video_views",
      "period": "lifetime",
      "values": [
        {
          "value": 2206
        }
      ],
      "title": "Lifetime Total Video Views",
      "description": "Lifetime: Total number of times your video was viewed for 3 seconds or viewed to the end, whichever came first. (Total Count)",
      "id": "323790578640877/video_insights/total_video_views/lifetime"
    },
    {
      "name": "total_video_views_unique",
      "period": "lifetime",
      "values": [
        {
          "value": 6
        }
      ],
      "title": "Lifetime Unique Video Views",
      "description": "Lifetime: Number of unique people who viewed your video for 3 seconds or viewed to the end, whichever came first. (Unique Users)",
      "id": "323790578640877/video_insights/total_video_views_unique/lifetime"
    }
  ]
}