The integrity of content on Meta technologies is a serious concern, and domain verification is a step towards ensuring that only verified owners can edit the way their content appears on Meta technologies. Many publishing apps use link editing to customize and create engaging content for the Meta community. In an effort to preserve this essential functionality in a way that protects the integrity of publishers' content, verified link owners will now have the ability to overwrite link metadata when creating link page posts.
Domain Verification provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to keep bad actors from spreading misinformation.
Domain Verification is the best way to handle ownership if:
Meta's Aggregated Event Measurement is a protocol that allows for measurement of web and app events from people using iOS 14.5 or later devices. Statistical modeling may be used and is designed to provide a more complete view of results when data is missing or partial. It limits domains to 8 conversion events that can be prioritized for Aggregated Event Measurement.
When you create your ad set you can choose only one of the 8 prioritized conversion events to optimize for. Or, you can use one of the non-prioritized events, but delivery for iOS 14.5 or later devices may be limited.
Domain verification is the method that establishes which Business Manager account has the authority to configure and prioritize the 8 conversion events for a given domain.
We will be supporting the Public Suffix List for domain verification and event configuration, however please refer to our Help Center article for additional guidance and considerations.
For more information on verifying domains and configuring web events, including our support for Public Suffix List, visit our Help Center article: Meta Pixel Updates for Apple's iOS 14 Requirements