FAQs

The new app review experience incorporates additional components of the data access renewal assessment, including business collection, allowed usage, data handling, data protection, and reviewer instructions. This means that completing these components during your app review will also satisfy the requirement of data access renewal for the year. Conversely, if you make a new request for Advanced Access, you may have to complete the entire new app review experience even if you have completed elements of Data Access Renewal in the last 12 months.

The new experience will allow you to request new privileges and renew your app’s compliance license at the same time. This will streamline the process for your app as you will be able to complete your compliance requirements upfront.

The new experience will begin to roll out starting June 16, 2025.

You can find an overview of the new app experience on the tutorial page here.

No, you will need to complete all components of the new experience in order to submit your app review application. However, you will be able to save your progress, so you do not need to complete all of it in one sitting.

The need for app review is based on the App ID level. Each individual app using those permissions or features must be submitted for review.

Please see our Permissions Reference guide for reference on acceptable usage scenario.

At the moment we are dealing with increased volume. The entire process may take up to several weeks.

• Permission review may take up to several weeks.
• Business verification should take a few days, however it will depend on the quality of documentation.

Please visit our App Review Rejection Results Guide for tips on how to have a successful App Review.

Before appealing a decision, please make sure to read through the App Review Rejection Results Guide as well as the Enforcement FAQ to ensure that any violations are fixed before you resubmit your app for review.

Once fixed, you can submit a comment on your app dashboard, or if your appeal is regarding a permission request review, you can resubmit your app review.

If your current submission requires additional information, you can go to your app dashboard and visit the required actions tab to check the warning period and required steps.

Our review team will use the instructions you provide to test your app's Facebook integrations.

If you feel our reviewer has incorrectly rejected your app, you should resubmit for review with updated review instructions that provide more info for the reviewer.

The review process is the best way to communicate with your reviewer by updating your notes to address the feedback you've received.

To approve your app submission, our review team will need to log into your app and check all Facebook integrations.

If your reviewer has been unable to load or use your app, please make sure that:

• The App URL is publicly accessible and not configured as a localhost
• You've provided the username and password needed to access your development or staging site
• Your site's security certificates are up to date and not causing errors for new users
• You're able to login and use your app as a newly created test user
• The items you submitted for review are built out and working in your app

If you're rejected again for the same reason, update your Review Instructions or Add Notes section to ask your reviewer for some clarity and additional info.

Your review response will include a clear explanation for why your app wasn't approved, as well as the next steps you should take. We want to get you through the process as quickly as possible, so be sure to read this feedback carefully. Once you make the necessary changes, you can submit for review again.

If your app uses a permission in a way that isn't approvable, your feedback will explain this and you shouldn't resubmit for review.

• The app is moved to a different unverified business. All previously approved permissions will be blocked.

  • If the app is then moved back to the verified business, the permissions will be unblocked.
• The app is marked as Provide services to other businesses but is then moved to a different business which has not been verified.

During the review process, our review team follows your instructions to reproduce how permissions are used within your app. If we can't reproduce this experience - for example, because we can't follow your instructions, or we can't log into your app - then we also can't approve the submission.

To avoid this, please:

• Provide a working version of the app that uses the permission
• Make sure your instructions in the Add Notes section are clear
• Make sure that the requested login permissions personalize the user experience and comply with our principles

In particular, for the publish_actions permission, please confirm that your app's publishing functionality is configured correctly. We need to be able to publish your app's content back to Facebook during the review process.