Ads reporting and analytics with Facebook's Ads Insights APIs.
Before you can get data on your ad's performance, you should set up your ads to track the metrics you are interested in. For that, you can use URL Tags, Facebook Pixel, and the Mobile Conversions Endpoint.
In response to Apple’s new policy, we are announcing breaking changes that will affect Ads Insights endpoints.
To learn more about how Apple’s iOS 14.5 requirements will impact Facebook advertising, visit our Business Help Center aricles and our changelog:
GET /{ad-account-id}/insights
GET /{ad-id}/insights
GET /{ad-set-id}/insights
GET /{campaign-id}/insights
POST /{ad-account-id}/insights
POST /{ad-id}/insights
POST /{ad-set-id}/insights
POST /{campaign-id}/insights
Ad Insights APIProvides a single, consistent interface to retrieve statistics about Ads, Ad Sets, and Campaigns. Offline Conversions APISend offline conversion events and to see how many customers viewed or clicked Facebook ads before converting. App Events APITo track events in your mobile app, use Facebook's server-side endpoint. Then, these events can be attributed back to Facebook ads. Tracking SpecsDefine actions you want to track for specific ads. By default, Facebook tracks certain actions based on your objective but you can add custom tracking. | Lift StudyCreate and run an experiment to measure your Facebook campaign's efficiency. Split TestingTest different advertising strategies on mutually exclusive audiences to see what works. URL TagsAppend strings to the link URL of an ad. Add to each ad's creative as you set the creative. Facebook PixelAdd this to your website to report actions on your site back to Facebook. Then, you can track actions on your site that occurred based on Facebook ads. |