Ads reporting and analytics with Facebook's Ads Insights APIs.
Before you can get data on your ad's performance, you should set up your ads to track the metrics you are interested in. For that, you can use URL Tags, Facebook Pixel, and the Mobile Conversions Endpoint.
In response to Apple’s new policy, we are announcing breaking changes that will affect Ads Insights endpoints.
To learn more about how Apple’s iOS 14.5 requirements will impact Facebook advertising, visit our Business Help Center aricles and our changelog:
Ad Insights API
Provides a single, consistent interface to retrieve statistics about Ads, Ad Sets, and Campaigns.
Offline Conversions API
Send offline conversion events and to see how many customers viewed or clicked Facebook ads before converting.
App Events API
To track events in your mobile app, use Facebook's server-side endpoint. Then, these events can be attributed back to Facebook ads.
Define actions you want to track for specific ads. By default, Facebook tracks certain actions based on your objective but you can add custom tracking.
Create and run an experiment to measure your Facebook campaign's efficiency.
Test different advertising strategies on mutually exclusive audiences to see what works.
Append strings to the link URL of an ad. Add to each ad's creative as you set the creative.
Add this to your website to report actions on your site back to Facebook. Then, you can track actions on your site that occurred based on Facebook ads.