Marketing API
Graph API Version

Ad Study

Test your ads and choose the strategy that is driving the most conversions. For example, create a split test to find out which ad set performs the best:

curl \
-F 'name="new study"' \
-F 'description="test creative"' \
-F 'start_time=1435622400' \
-F 'end_time=1436918400' \
-F 'type=SPLIT_TEST' \
-F 'cells=[{name:"Group A",treatment_percentage:50,adsets:[<AD_SET_ID>]},{name:"Group B",treatment_percentage:50,adsets:[<AD_SET_ID>]}]' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/<BUSINESS_ID>/ad_studies

Use ad study for these experiments:

Study Type Use Case

Split Testing

Inform near-term optimization decisions. Example: Is Creative A doing better than Creative B?

Conversion Lift

Measure incremental impact of Facebook ads on business outcomes.

Multi-Cell Conversion Lift

Measure incremental impact of different Facebook ads strategies on business outcomes.

Brand Lift Results

Retrieve and analyze your brand lift study results.

See Lift Study for setting up Conversion Lift and Multi-Cell Conversion Lift.

Reading

A lift study object

Examples

To read the details for a study, make a HTTP GET to:

 https://graph.facebook.com/<API_VERSION>/<AD_STUDY_ID>

To read about the cells in a study:

curl -G \
-d 'fields="name,treatment_percentage,campaigns,adsets,adaccounts"' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/<AD_STUDY_ID>/cells


// The response
{
  "data": [
    {
      "id": "<CELL_ID>",
      "name": Group A,
      "treatment_percentage": 50,
      "adsets": {
        "data": [
          {
           "id": "<AD_SET_ID>"
          }
        ],
      }
    },
    {
      "id": "<CELL_ID>",
      "name": Group B,
      "treatment_percentage": 50,
      "adsets": {
        "data": [
          {
            "id": "<AD_SET_ID>"
          }
        ],
      }
    }
  ],
}

Example

Graph API Explorer
GET /v19.0/{ad-study-id} HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/{ad-study-id}',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/{ad-study-id}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/{ad-study-id}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/{ad-study-id}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

This endpoint doesn't have any parameters.

Fields

FieldDescription
id
numeric string

ID of the Lift study

Default
business
Business

The business that owns this study if it exists.

canceled_time
datetime

Time stamp when study was canceled

cooldown_start_time
datetime

Cooldown start time

created_by
User

Who Lift study was created by

created_time
datetime

When was the Lift study created

description
string

Description

Default
end_time
datetime

End time

Default
name
string

Name of the Lift study

Default
observation_end_time
datetime

Observation end time

results_first_available_date
string

When results for at least one objective of the study are available

start_time
datetime

Start time

Default
type
string

The type of study, either audience segmentation or lift.

updated_by
User

Updated by

updated_time
datetime

Updated time

Edges

EdgeDescription
cells

The cells which are part of the objective

objectives

The objectives which are part of the objective

Error Codes

ErrorDescription
100Invalid parameter
368The action attempted has been deemed abusive or is otherwise disallowed
270This Ads API request is not allowed for apps with development access level (Development access is by default for all apps, please request for upgrade). Make sure that the access token belongs to a user that is both admin of the app and admin of the ad account

Creating

Requirements

  • treatment_percentage for each cell should be at least 10.
  • The sum of treatment_percentage for all study cells should be less or equal to 100.
  • Each cell must have at least one object associated with it. The object can be adaccounts, campaigns, or adsets.
You can make a POST request to ad_studies edge from the following paths:
When posting to this edge, an AdStudy will be created.

Parameters

ParameterDescription
cells
list<Object>

Describes the cells in the study.

Required
description
string

id
int64

name
string

creation_template
enum {AUTOMATIC_PLACEMENTS, BRAND_AWARENESS, FACEBOOK, FACEBOOK_AUDIENCE_NETWORK, FACEBOOK_INSTAGRAM, FACEBOOK_NEWS_FEED, FACEBOOK_NEWS_FEED_IN_STREAM_VIDEO, IN_STREAM_VIDEO, INSTAGRAM, MOBILE_OPTIMIZED_VIDEO, PAGE_POST_ENGAGEMENT, REACH, TV_COMMERCIAL, TV_FACEBOOK, VIDEO_VIEW_OPTIMIZATION, LOW_FREQUENCY, MEDIUM_FREQUENCY, HIGH_FREQUENCY}

adaccounts
list<int64>

adsets
list<numeric string or integer>

campaigns
list<numeric string or integer>

control_percentage
float with at most two digits after decimal point

treatment_percentage
float with at most two digits after decimal point

client_business
numeric string or integer

Business associated with the study.

confidence_level
float

Confidence level used in power calculations and final study report.

cooldown_start_time
integer

Start of the pre-measurement cool-down period. This period ends when the study period starts.

description
string

The purpose of the study.

end_time
integer

Time when the study period ends.

Required
name
string

Name of the study.

Required
objectives
list<Object>

A vector of objects describing the objectives assigned to this study.

id
numeric string or integer

is_primary
boolean

name
string

type
enum {SALES, NONSALES, MAE, TELCO, FTL, MAI, PARTNER, BRANDLIFT, BRAND, MPC_CONVERSION, CONVERSIONS}

offsite_datasets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

adspixels
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

customconversions
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

applications
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

offline_conversion_data_sets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

product_sets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

product_catalogs
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

observation_end_time
integer

The end of the observation period for this study. This period starts when the study period ends.

start_time
integer

The time when the study period starts.

Required
type
enum {LIFT, SPLIT_TEST, CONTINUOUS_LIFT_CONFIG, GEO_LIFT}

The type of ad study, such as SPLIT_TEST or LIFT.

viewers
list<int>

This study is shared with these people.

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.
Struct {
id: numeric string,
}

Error Codes

ErrorDescription
100Invalid parameter
200Permissions error
You can make a POST request to ad_studies edge from the following paths:
When posting to this edge, an AdStudy will be created.

Parameters

ParameterDescription
cells
list<Object>

A shape to describe the cells of the study

description
string

id
int64

name
string

creation_template
enum {AUTOMATIC_PLACEMENTS, BRAND_AWARENESS, FACEBOOK, FACEBOOK_AUDIENCE_NETWORK, FACEBOOK_INSTAGRAM, FACEBOOK_NEWS_FEED, FACEBOOK_NEWS_FEED_IN_STREAM_VIDEO, IN_STREAM_VIDEO, INSTAGRAM, MOBILE_OPTIMIZED_VIDEO, PAGE_POST_ENGAGEMENT, REACH, TV_COMMERCIAL, TV_FACEBOOK, VIDEO_VIEW_OPTIMIZATION, LOW_FREQUENCY, MEDIUM_FREQUENCY, HIGH_FREQUENCY}

adaccounts
list<int64>

adsets
list<numeric string or integer>

campaigns
list<numeric string or integer>

control_percentage
float with at most two digits after decimal point

treatment_percentage
float with at most two digits after decimal point

client_business
numeric string or integer

Business associated with study

confidence_level
float

Confidence level used in power calculation and final report

cooldown_start_time
integer

The beginning of the pre measurement cooldown period. This period ends when the study period starts.

description
string

A brief description about the purpose of the study.

end_time
integer

The time when the study period ends.

name
string

The name of the study.

objectives
list<Object>

A vector of objects describing the objectives assigned to this study

id
numeric string or integer

is_primary
boolean

name
string

type
enum {SALES, NONSALES, MAE, TELCO, FTL, MAI, PARTNER, BRANDLIFT, BRAND, MPC_CONVERSION, CONVERSIONS}

offsite_datasets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

adspixels
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

customconversions
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

applications
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

offline_conversion_data_sets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

product_sets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

product_catalogs
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

observation_end_time
integer

The end of the observation period for this study, this period starts when the study period ends.

start_time
integer

The time when the study period starts.

type
enum {LIFT, SPLIT_TEST, CONTINUOUS_LIFT_CONFIG, GEO_LIFT}

The type of ad study, either SPLIT_TEST or LIFT.

viewers
list<int>

The list of people who this study has been shared with.

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.
Struct {
id: numeric string,
cell_ids: List [
numeric string
],
objective_ids: List [
numeric string
],
}

Error Codes

ErrorDescription
200Permissions error
100Invalid parameter

Updating

To update study fields:

curl \
-F 'name="new name"' \
-F 'end_time=1437004800' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/<AD_STUDY_ID>

Add a cell an existing study and change treatment_percentage of all the cells:

curl \
-F 'cells=[{id:<CELL_ID>,treatment_percentage:50},{id:<CELL_ID>,treatment_percentage:10},{name:"Group C",treatment_percentage:20,adsets:[<AD_SET_ID>]}]' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/<AD_STUDY_ID>

Limitations

To update treatment_percentage for a cell, do it at the study level along with other cells. You also make updates to a study to add additional cells to it. You must provide the percentage of all existing and new cells in the study update since they are correlated.

Once the study runs, you cannot update start_time, treatment_percentage for cells. You cannot remove associated objects such as adsets, adaccounts, campaigns. However, you can update end_time to the future time if the study is not yet ended and add new associated objects to the cells if needed.

You can update an AdStudy by making a POST request to /{ad_study_id}.

Parameters

ParameterDescription
cells
list<Object>

A shape to describe the cells of the study

description
string

id
int64

name
string

creation_template
enum {AUTOMATIC_PLACEMENTS, BRAND_AWARENESS, FACEBOOK, FACEBOOK_AUDIENCE_NETWORK, FACEBOOK_INSTAGRAM, FACEBOOK_NEWS_FEED, FACEBOOK_NEWS_FEED_IN_STREAM_VIDEO, IN_STREAM_VIDEO, INSTAGRAM, MOBILE_OPTIMIZED_VIDEO, PAGE_POST_ENGAGEMENT, REACH, TV_COMMERCIAL, TV_FACEBOOK, VIDEO_VIEW_OPTIMIZATION, LOW_FREQUENCY, MEDIUM_FREQUENCY, HIGH_FREQUENCY}

adaccounts
list<int64>

adsets
list<numeric string or integer>

campaigns
list<numeric string or integer>

control_percentage
float with at most two digits after decimal point

treatment_percentage
float with at most two digits after decimal point

client_business
numeric string or integer

Business associated with study

confidence_level
float

Confidence level used in power calculation and final report

cooldown_start_time
integer

The beginning of the pre measurement cooldown period. This period ends when the study period starts.

description
string

A brief description about the purpose of the study.

end_time
integer

The time when the study period ends.

name
string

The name of the study.

objectives
list<Object>

A vector of objects describing the objectives assigned to this study

id
numeric string or integer

is_primary
boolean

name
string

type
enum {SALES, NONSALES, MAE, TELCO, FTL, MAI, PARTNER, BRANDLIFT, BRAND, MPC_CONVERSION, CONVERSIONS}

offsite_datasets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

adspixels
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

customconversions
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

applications
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

offline_conversion_data_sets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

product_sets
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

product_catalogs
list<JSON or object-like arrays>

id
numeric string or integer

Required
event_names
list<string>

observation_end_time
integer

The end of the observation period for this study, this period starts when the study period ends.

start_time
integer

The time when the study period starts.

type
enum {LIFT, SPLIT_TEST, CONTINUOUS_LIFT_CONFIG, GEO_LIFT}

A type of the study.

viewers
list<int>

The list of people who this study has been shared with.

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.
Struct {
success: bool,
cell_ids: List [
numeric string
],
objective_ids: List [
numeric string
],
}

Error Codes

ErrorDescription
100Invalid parameter
200Permissions error
190Invalid OAuth 2.0 Access Token

Deleting

To delete a study:

curl -X DELETE
"https://graph.facebook.com/<API_VERSION>/<AD_STUDY_ID>"

You can't perform this operation on this endpoint.