Graph API Version

Ad Report Run Insights

Reading

AdReportRunInsights

Example

GET /v21.0/{ad-report-run-id}/insights HTTP/1.1
Host: graph.facebook.com

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/{ad-report-run-id}/insights',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/{ad-report-run-id}/insights",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/{ad-report-run-id}/insights",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/{ad-report-run-id}/insights"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

This endpoint doesn't have any parameters.

Fields

Reading from this edge will return a JSON formatted result:

{
    "data": [],
    "paging": {},
    "summary": {}
}

`data`

A list of AdsInsights nodes.

`paging`

For more details about pagination, see the Graph API guide.

`summary`

Aggregated information about the edge, such as counts. Specify the fields to fetch in the summary param (like summary=account_currency).

Field	Description
`account_currency` string	account_currency
`account_id` numeric string	account_id Default
`account_name` string	account_name
`action_values` list<AdsActionStats>	action_values
`actions` list<AdsActionStats>	actions
`activity_recency` string	activity_recency
`ad_click_actions` list<AdsActionStats>	ad_click_actions
`ad_format_asset` string	ad_format_asset
`ad_id` numeric string	ad_id Default
`ad_impression_actions` list<AdsActionStats>	ad_impression_actions
`ad_name` string	ad_name
`adset_id` numeric string	adset_id Default
`adset_name` string	adset_name
`age` string	age
`age_targeting` string	age_targeting
`app_id` string	app_id
`attribution_setting` string	attribution_setting
`auction_bid` numeric string	auction_bid
`auction_competitiveness` numeric string	auction_competitiveness
`auction_max_competitor_bid` numeric string	auction_max_competitor_bid
`average_purchases_conversion_value` list<AdsActionStats>	average_purchases_conversion_value
`body_asset` AdAssetBody	body_asset
`buying_type` string	buying_type
`call_to_action_asset` AdAssetCallToActionType	call_to_action_asset
`campaign_id` numeric string	campaign_id Default
`campaign_name` string	campaign_name
`canvas_avg_view_percent` numeric string	canvas_avg_view_percent
`canvas_avg_view_time` numeric string	canvas_avg_view_time
`catalog_segment_actions` list<AdsActionStats>	catalog_segment_actions
`catalog_segment_value` list<AdsActionStats>	catalog_segment_value
`catalog_segment_value_mobile_purchase_roas` list<AdsActionStats>	catalog_segment_value_mobile_purchase_roas
`catalog_segment_value_omni_purchase_roas` list<AdsActionStats>	catalog_segment_value_omni_purchase_roas
`catalog_segment_value_website_purchase_roas` list<AdsActionStats>	catalog_segment_value_website_purchase_roas
`clicks` numeric string	clicks
`coarse_conversion_value` string	coarse_conversion_value
`comparison_node` AdsInsightsComparison	comparison_node
`conversion_lead_rate` list<AdsActionStats>	conversion_lead_rate
`conversion_leads` list<AdsActionStats>	conversion_leads
`conversion_rate_ranking` string	conversion_rate_ranking
`conversion_values` list<AdsActionStats>	conversion_values
`conversions` list<AdsActionStats>	conversions
`converted_product_quantity` list<AdsActionStats>	converted_product_quantity
`converted_product_value` list<AdsActionStats>	converted_product_value
`cost_per_15_sec_video_view` list<AdsActionStats>	cost_per_15_sec_video_view
`cost_per_2_sec_continuous_video_view` list<AdsActionStats>	cost_per_2_sec_continuous_video_view
`cost_per_action_type` list<AdsActionStats>	cost_per_action_type
`cost_per_ad_click` list<AdsActionStats>	cost_per_ad_click
`cost_per_conversion` list<AdsActionStats>	cost_per_conversion
`cost_per_conversion_lead` list<AdsActionStats>	cost_per_conversion_lead
`cost_per_dda_countby_convs` numeric string	cost_per_dda_countby_convs
`cost_per_estimated_ad_recallers` numeric string	cost_per_estimated_ad_recallers
`cost_per_inline_link_click` numeric string	cost_per_inline_link_click
`cost_per_inline_post_engagement` numeric string	cost_per_inline_post_engagement
`cost_per_one_thousand_ad_impression` list<AdsActionStats>	cost_per_one_thousand_ad_impression
`cost_per_outbound_click` list<AdsActionStats>	cost_per_outbound_click
`cost_per_thruplay` list<AdsActionStats>	cost_per_thruplay
`cost_per_unique_action_type` list<AdsActionStats>	cost_per_unique_action_type
`cost_per_unique_click` numeric string	cost_per_unique_click
`cost_per_unique_conversion` list<AdsActionStats>	cost_per_unique_conversion
`cost_per_unique_inline_link_click` numeric string	cost_per_unique_inline_link_click
`cost_per_unique_outbound_click` list<AdsActionStats>	cost_per_unique_outbound_click
`country` string	country
`cpc` numeric string	cpc
`cpm` numeric string	cpm
`cpp` numeric string	cpp
`created_time` string	created_time
`creative_fingerprint` string	creative_fingerprint
`creative_media_type` string	creative_media_type
`ctr` numeric string	ctr
`date_start` string	date_start Default
`date_stop` string	date_stop Default
`dda_countby_convs` numeric string	dda_countby_convs
`dda_results` list<AdsInsightsDdaResult>	dda_results
`description_asset` AdAssetDescription	description_asset
`device_platform` string	device_platform
`dma` string	dma
`engagement_rate_ranking` string	engagement_rate_ranking
`estimated_ad_recall_rate` numeric string	estimated_ad_recall_rate
`estimated_ad_recall_rate_lower_bound` numeric string	estimated_ad_recall_rate_lower_bound
`estimated_ad_recall_rate_upper_bound` numeric string	estimated_ad_recall_rate_upper_bound
`estimated_ad_recallers` numeric string	estimated_ad_recallers
`estimated_ad_recallers_lower_bound` numeric string	estimated_ad_recallers_lower_bound
`estimated_ad_recallers_upper_bound` numeric string	estimated_ad_recallers_upper_bound
`fidelity_type` string	fidelity_type
`frequency` numeric string	frequency
`frequency_value` string	frequency_value
`full_view_impressions` numeric string	full_view_impressions
`full_view_reach` numeric string	full_view_reach
`gender` string	gender
`gender_targeting` string	gender_targeting
`hourly_stats_aggregated_by_advertiser_time_zone` string	hourly_stats_aggregated_by_advertiser_time_zone
`hourly_stats_aggregated_by_audience_time_zone` string	hourly_stats_aggregated_by_audience_time_zone
`hsid` string	hsid
`image_asset` AdAssetImage	image_asset
`impression_device` string	impression_device
`impressions` numeric string	impressions Default
`inline_link_click_ctr` numeric string	inline_link_click_ctr
`inline_link_clicks` numeric string	inline_link_clicks
`inline_post_engagement` numeric string	inline_post_engagement
`instagram_upcoming_event_reminders_set` numeric string	instagram_upcoming_event_reminders_set
`instant_experience_clicks_to_open` numeric string	instant_experience_clicks_to_open
`instant_experience_clicks_to_start` numeric string	instant_experience_clicks_to_start
`instant_experience_outbound_clicks` list<AdsActionStats>	instant_experience_outbound_clicks
`interactive_component_tap` list<AdsActionStats>	interactive_component_tap
`is_conversion_id_modeled` string	is_conversion_id_modeled
`is_video` string	is_video
`labels` string	labels
`landing_destination` string	landing_destination
`link_url_asset` AdAssetLinkURL	link_url_asset
`location` string	location
`marketing_messages_cost_per_delivered` numeric string	marketing_messages_cost_per_delivered
`marketing_messages_cost_per_link_btn_click` numeric string	marketing_messages_cost_per_link_btn_click
`marketing_messages_delivery_rate` numeric string	The number of messages delivered divided by the number of messages sent. Some messages may not be delivered, such as when a customer's device is out of service. This metric doesn't include messages sent to Europe and Japan.
`marketing_messages_link_btn_click_rate` numeric string	marketing_messages_link_btn_click_rate
`marketing_messages_media_view_rate` numeric string	marketing_messages_media_view_rate
`marketing_messages_phone_call_btn_click_rate` numeric string	marketing_messages_phone_call_btn_click_rate
`marketing_messages_quick_reply_btn_click_rate` numeric string	marketing_messages_quick_reply_btn_click_rate
`marketing_messages_read_rate` numeric string	marketing_messages_read_rate
`marketing_messages_spend` numeric string	marketing_messages_spend
`marketing_messages_website_purchase_values` numeric string	marketing_messages_website_purchase_values
`media_asset` AdAssetMedia	media_asset
`mobile_app_purchase_roas` list<AdsActionStats>	mobile_app_purchase_roas
`objective` string	objective
`optimization_goal` string	optimization_goal
`outbound_clicks` list<AdsActionStats>	outbound_clicks
`outbound_clicks_ctr` list<AdsActionStats>	outbound_clicks_ctr
`placement` string	placement
`platform_position` string	platform_position
`postback_sequence_index` string	postback_sequence_index
`product_id` string	product_id
`publisher_platform` string	publisher_platform
`purchase_roas` list<AdsActionStats>	purchase_roas
`qualifying_question_qualify_answer_rate` numeric string	qualifying_question_qualify_answer_rate
`quality_ranking` string	quality_ranking
`reach` numeric string	reach
`redownload` string	redownload
`region` string	region
`rule_asset` AdAssetRule	rule_asset
`shops_assisted_purchases` string	shops_assisted_purchases
`skan_campaign_id` string	skan_campaign_id
`skan_conversion_id` string	skan_conversion_id
`social_spend` numeric string	social_spend
`spend` numeric string	spend Default
`title_asset` AdAssetTitle	title_asset
`total_postbacks` string	total_postbacks
`total_postbacks_detailed` list<AdsActionStats>	total_postbacks_detailed
`total_postbacks_detailed_v4` list<AdsActionStats>	total_postbacks_detailed_v4
`unique_actions` list<AdsActionStats>	unique_actions
`unique_clicks` numeric string	unique_clicks
`unique_conversions` list<AdsActionStats>	unique_conversions
`unique_ctr` numeric string	unique_ctr
`unique_inline_link_click_ctr` numeric string	unique_inline_link_click_ctr
`unique_inline_link_clicks` numeric string	unique_inline_link_clicks
`unique_link_clicks_ctr` numeric string	unique_link_clicks_ctr
`unique_outbound_clicks` list<AdsActionStats>	unique_outbound_clicks
`unique_outbound_clicks_ctr` list<AdsActionStats>	unique_outbound_clicks_ctr
`unique_video_continuous_2_sec_watched_actions` list<AdsActionStats>	unique_video_continuous_2_sec_watched_actions
`unique_video_view_15_sec` list<AdsActionStats>	unique_video_view_15_sec
`updated_time` string	updated_time
`user_segment_key` string	user_segment_key
`video_15_sec_watched_actions` list<AdsActionStats>	video_15_sec_watched_actions
`video_30_sec_watched_actions` list<AdsActionStats>	video_30_sec_watched_actions
`video_asset` AdAssetVideo	video_asset
`video_avg_time_watched_actions` list<AdsActionStats>	video_avg_time_watched_actions
`video_continuous_2_sec_watched_actions` list<AdsActionStats>	video_continuous_2_sec_watched_actions
`video_p100_watched_actions` list<AdsActionStats>	video_p100_watched_actions
`video_p25_watched_actions` list<AdsActionStats>	video_p25_watched_actions
`video_p50_watched_actions` list<AdsActionStats>	video_p50_watched_actions
`video_p75_watched_actions` list<AdsActionStats>	video_p75_watched_actions
`video_p95_watched_actions` list<AdsActionStats>	video_p95_watched_actions
`video_play_actions` list<AdsActionStats>	video_play_actions
`video_play_curve_actions` list<AdsHistogramStats>	video_play_curve_actions
`video_play_retention_0_to_15s_actions` list<AdsHistogramStats>	video_play_retention_0_to_15s_actions
`video_play_retention_20_to_60s_actions` list<AdsHistogramStats>	video_play_retention_20_to_60s_actions
`video_play_retention_graph_actions` list<AdsHistogramStats>	video_play_retention_graph_actions
`video_thruplay_watched_actions` list<AdsActionStats>	video_thruplay_watched_actions
`video_time_watched_actions` list<AdsActionStats>	video_time_watched_actions
`website_ctr` list<AdsActionStats>	website_ctr
`website_purchase_roas` list<AdsActionStats>	website_purchase_roas
`wish_bid` numeric string	wish_bid

Error Codes

Error	Description
100	Invalid parameter

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.