Use case based guides to help you perform specific actions.

Trigger Based Ad Rules

Monitor the state of your ads in real-time. A Trigger Based Rule is evaluated as soon as its pertinent ad objects' metadata or insights data are changed.

Schedule Based Rules

Monitor the state of your ads by checking them at a set interval to see if they meet the evaluation_spec criteria.

Advanced Scheduling

Valid only for Schedule Based Rules. See what to do if you set schedule_type to CUSTOM.

Rebalance Budget Ad Rules

Learn to create ROI-Based Budget Rebalancing rules.

ROAS Ad Rules

Learn how to use a combination of filters to specify exactly how to compute the ROAS metric.

API Calls

See examples of API Calls to use the Ad Rules Engine.