获取广告预览

对于 Instagram 广告，您可以获取以下预览：

现有广告
新广告（添加创意前）
新广告（添加创意后）

预览现有广告

您可以使用带有广告或广告创意编号的格式选项来预览现有广告。有关 ad_format，您可以使用以下选项：

格式	描述
`INSTAGRAM_EXPLORE_CONTEXTUAL`	Instagram 探索页面的动态格式。详细了解 Instagram 探索页面中的广告。
`INSTAGRAM_EXPLORE_IMMERSIVE`	Instagram 探索页面的视频格式。详细了解 Instagram 探索页面中的广告。
`INSTAGRAM_REELS`	Instagram Reels 版位。
`INSTAGRAM_STANDARD`	Instagram 动态帖子格式。
`INSTAGRAM_STORY`	Instagram 快拍格式。

广告预览调用如下所示：

use FacebookAds\Object\Ad;
use FacebookAds\Object\Values\AdPreviewAdFormatValues;

$adgroup = new Ad(<AD_ID>);
$preview = $adgroup->getPreviews(array(), array(
  'ad_format' => AdPreviewAdFormatValues::INSTAGRAM_STANDARD,
))->current();

from facebookads.adobjects.ad import Ad
from facebookads.adobjects.adpreview import AdPreview

ad = Ad(<AD_ID>)
ad.get_previews(params={
    'ad_format': AdPreview.AdFormat.instagram_standard,
})

curl -G \
  -d 'ad_format=INSTAGRAM_STANDARD' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<AD_ID>/previews

在添加创意前预览

如需在添加广告创意前预览，请在预览的 creative 参数中传递创意的 object_story_spec。无论是仅 Instagram 版位广告，还是混合版位广告，您必须为其提供 instagram_actor_id 和 page_id：

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdPreviewFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Values\AdPreviewAdFormatValues;

$creative = new AdCreative();
$creative->setData(array(
  AdCreativeFields::OBJECT_STORY_SPEC =>
    (new AdCreativeObjectStorySpec())->setData(array(
      AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
      AdCreativeObjectStorySpecFields::INSTAGRAM_ACTOR_ID =>
        <INSTAGRAM_ACTOR_ID>,
      AdCreativeObjectStorySpecFields::LINK_DATA =>
        (new AdCreativeLinkData())->setData(array(
          AdCreativeLinkDataFields::IMAGE_HASH => '<IMAGE_HASH>',
          AdCreativeLinkDataFields::MESSAGE => 'Ad Message',
          AdCreativeLinkDataFields::CAPTION => 'www.example.com',
          AdCreativeLinkDataFields::LINK => '<URL>',
          AdCreativeLinkDataFields::CALL_TO_ACTION => array(
            'type' => AdCreativeCallToActionTypeValues::LEARN_MORE,
            'value' => array(
              'link' => '<URL>',
            ),
          ),
      )),
    )),
));

$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$preview = $account->getGeneratePreviews(array(), array(
  AdPreviewFields::CREATIVE => $creative,
  AdPreviewFields::AD_FORMAT => AdPreviewAdFormatValues::INSTAGRAM_STANDARD,
))->current();

from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativelinkdatacalltoaction \
    import AdCreativeLinkDataCallToAction
from facebookads.adobjects.adcreativelinkdata import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec
from facebookads.adobjects.adpreview import AdPreview

account = AdAccount('act_<AD_ACCOUNT_ID>')

link_data = AdCreativeLinkData()
link_data.set_data({
    AdCreativeLinkData.Field.image_hash: '<IMAGE_HASH>',
    AdCreativeLinkData.Field.message: 'Ad message',
    AdCreativeLinkData.Field.caption: 'www.example.com',
    AdCreativeLinkData.Field.link: '<URL>',
    AdCreativeLinkData.Field.call_to_action: {
        'type': AdCreativeLinkDataCallToAction.Type.learn_more,
        'value': {
            'link': '<URL>',
        },
    },
})

story = AdCreativeObjectStorySpec()
story.set_data({
    AdCreativeObjectStorySpec.Field.page_id: <PAGE_ID>,
    AdCreativeObjectStorySpec.Field.instagram_actor_id: <INSTAGRAM_ACTOR_ID>,
    AdCreativeObjectStorySpec.Field.link_data: link_data,
})

creative = AdCreative()
creative.set_data({
    AdCreative.Field.object_story_spec: story,
})

preview = account.get_generate_previews(params={
    'creative': creative,
    'ad_format': AdPreview.AdFormat.instagram_standard,
})

APINodeList<AdPreview> adPreviews = new AdAccount(act_<AD_ACCOUNT_ID>, context).getGeneratePreviews()
  .setCreative(
    new AdCreative()
      .setFieldObjectStorySpec(
        new AdCreativeObjectStorySpec()
          .setFieldInstagramActorId(<INSTAGRAM_ACTOR_ID>)
          .setFieldLinkData(
            new AdCreativeLinkData()
              .setFieldCallToAction(
                new AdCreativeLinkDataCallToAction()
                  .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_LEARN_MORE)
                  .setFieldValue(
                    new AdCreativeLinkDataCallToActionValue()
                      .setFieldLink(<URL>)
                  )
              )
              .setFieldCaption("www.example.com")
              .setFieldImageHash(<IMAGE_HASH>)
              .setFieldLink(<URL>)
              .setFieldMessage("Ad Message")
          )
          .setFieldPageId(<PAGE_ID>)
      )
  )
  .setAdFormat(AdPreview.EnumAdFormat.VALUE_INSTAGRAM_STANDARD)
  .execute();

curl -G \
  --data-urlencode 'creative={ 
    "object_story_spec": { 
      "instagram_actor_id": "<INSTAGRAM_ACTOR_ID>", 
      "link_data": { 
        "call_to_action": {"type":"LEARN_MORE","value":{"link":"<URL>"}}, 
        "caption": "www.example.com", 
        "image_hash": "<IMAGE_HASH>", 
        "link": "<URL>", 
        "message": "Ad Message" 
      }, 
      "page_id": "<PAGE_ID>" 
    } 
  }' \
  -d 'ad_format=INSTAGRAM_STANDARD' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/generatepreviews

在添加创意后预览

在提供广告创意后，您可以得到相应的 Instagram 帖子的网址，并可以查看对该广告帖子的回应。该帖子与您的受众所看到的帖子不尽相同。其上不存在“赞助内容”或行动号召。

此网址尚不支持当您在 object_story_spec 中使用 template_data 时所产生的动态广告创意。此网址也不支持 Instagram 快拍广告中的广告创意。


curl -X GET \
  -d 'fields="instagram_permalink_url"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<CREATIVE_ID>/

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_CREATIVE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'instagram_permalink_url',
];
params = {
};
const sample_code = (new AdCreative(id)).get(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);

Open In Graph API Explorer


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_CREATIVE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'instagram_permalink_url',
);
$params = array(
);
echo json_encode((new AdCreative($id))->getSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

Open In Graph API Explorer

View on GitHub


from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CREATIVE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'instagram_permalink_url',
]
params = {
}
print AdCreative(id).get(
  fields=fields,
  params=params,
)

Open In Graph API Explorer

View on GitHub


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_CREATIVE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdCreative(id, context).get()
      .requestInstagramPermalinkUrlField()
      .execute();

  }
}

Open In Graph API Explorer

View on GitHub


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CREATIVE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_creative = FacebookAds::AdCreative.get(id ,'instagram_permalink_url')

Open In Graph API Explorer

View on GitHub

响应：

{
  "instagram_permalink_url": "<INSTAGRAM_POST_URL>",
  "id": "<AD_CREATIVE_ID>"
}