Add Call-To-Action

As an option, you can provide a call-to-action (CTA) in link_data while creating your Instagram Ads. If you do not provide a CTA, we use LEARN_MORE as the type, and the link from link_data as the link, to create a default. Not all types can be used for all ads. We are gradually introducing a new set of 6 campaign objectives in Ads Manager: awareness, traffic, engagement, leads, app promotion and sales. Check Ads Product Guide to see which type can be used based on the objective of your campaign.

Options

You should not create WEBSITE_CLICKS ads that link to your Facebook Page or Instagram profile. This can result in API error and it also creates a poor advertising experience. For example, if you link to your Instagram profile, every one who is not logged in via their in-app browser will see a log in dialog again. To promote your Facebook Page with a Facebook ad, use PAGE_LIKES ads instead.